Advantages And Disadvantages Of Magazine Advertising

Question 1 ELM Example for XBOX

1. The first cue XBOX could use to persuade people, is to have a celebrity endorse their product. XBOX could have posters throughout the store with Channing Tatum playing XBOX on it. People might see his muscles holding the remote and unconsciously think they want to look like that.

2. The second cue should involve something the consumers find attractive. You know how stores have music in the background and in-between let’s say “Target Radio” an advertisement will play through the speakers? Well the voice advertising XBOX could be an attractive voice. This voice hopefully would make consumers think, “Hey I am going to go checkout the new XBOX”

3. The third cue should involve credibility. A lot of people don’t know that

to the world in spring. That’s when all the pants are starting to come into bloom and it would make sense because he’s a farmer. The nationwide campaign could take a sentimental approach to introduce their new mascot. They could create a “Goodbye Ronald” complain and create a commercial with an old Ronald the clown “passing the touch” onto his child. This way consumers would have closure on where the original Ronald went, and it would make sense why the new farmer Ronald is there.

Question 3 advantages and disadvantages of magazine advertising

Advantages:

1. Long “shelf life”- People tend to keep magazine around for years. Chances are your doctor’s office has magazines from years ago.

2. Targeted audience- Chose magazines based off their interest. If your selling eyeshadow you can advertise in a beauty magazine.

3. More pass on exposer- People tend to pass on magazines they like to their family or friends.

4. High reader involvement- Because magazines are so colorful and have lots of pictures people are more engaged.

Disadvantages:

1. Very limited flexibility- You are limited by where you can afford to place the ad and how big the ad format will