Advantages And Disadvantages Of Marketing Mix 4cs

Marketing mix 4c's is one of the business tools that you should take advantage of as an internet marketer. It’s a modern version of the 4Ps (Product, Price, Place, and Promotion).

The 4Cs (Customer/consumer value, Cost, Convenience, and Communication) enables you to think in terms of your customers’ interests more than your own. From being business-oriented, you’ll become customer-centric.

Here are some of the best tactics pros use to enjoy the benefits of the 4cs in marketing.

Customer/Consumer Value

Your marketing campaigns must focus on bringing value to your consumers/customers. You may want to follow these tactics to create more value for your customers/consumers:

• Address the needs and wants of your customers/consumers,

This will prevent your customers from seeking convenient solutions elsewhere especially from the competition.

Communication

The final element in marketing mix 4c’s is communication. With this marketing mix, you do not “promote” your business; rather, you communicate value to your customers/consumers.

You give your customers/consumers meaningful content to engage them.

You do not just make your target audience aware of your business; you build rapport and relationship with them.

Whereas before, you promote your business through advertising, press releases or public relations, direct marketing, and the likes; today, you engage your consumers/customers through interactive communication.

Here are some of the proven ways to benefit from interactive communication as part of marketing mix 4c’s:

• Make your communication more personal. Deliver your personalized communication through your customers’ preferred media or channel. • Take advantage of the power of the search engines to reach your target market. Make your site search-engine and user-friendly.

• Leverage on the social media to connect with your customers/consumers. To do

Find out what social media sites your consumers are hanging out often. Join the social networking site(s).

b. Familiarize yourself with the culture and language of the social networking sites you are joining or have joined.

c. Upload optimized content that allows you to (1) attract your target audience, (2) build rapport with them, and (3) engage your audience.

• Increase the engagement of your audience and maintain your interactive communication with them. You can do this through:

a. Consistent uploading of content that is relevant to your audience’s needs and wants- if your audience can relate to your content, they are most likely to like, share, and comment.

b. Make your content responsive. Your audience should be able to access and view your content irrespective of what device they use, e.g. pc or mobile devices.

c. Think of topics that interest your target audience. Start a discussion by posting your questions on your social networking sites. You may also want to take advantage of poll