Advantages And Disadvantages Of Mcdonalds
The challenges of McDonald’s Zero Hour Contracts
Introduction
McDonald 's is an American hamburger and fast food restaurant chain. It is one or the largest restaurant chains in the world serving about 69 million customers in over 100 countries. As of close of 2016, McDonald’s had 36700 outlets employing 420,000 employees working full time and further 1.9 Million total workers around the world. The company primarily sells, cheeseburgers, hamburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes, wraps, and desserts. The company has improved its menu to also include salads, fish, smoothies, and fruit. McDonalds is operated by either the corporation itself, an affiliate or a franchisee. McDonald’s corporation revenues come from sales in company-operated restaurants, rents, royalties and fees paid by the franchisees. The main competitors of McDonald’s are fast food restaurants such as Burger King, KFC, Taco Bell, Subway and Wendy’s. With Subway dealing in fast food as well and having approximately 45,000 stores in spread in over 100 countries it is the main competitor of McDonald’s. Both companies have franchised their business to expand rapidly. In terms of brand values in millions of dollars, McDonald’s had a global share of 97 723 in 2017 compared to 21 713 by Subway.
McDonald’s Corporation heavily depend on Zero Hour Contract (ZHC), workers. According to The Guardian (2003), 90% of McDonald’s UK workforce was on zero hour contract. The major
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