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The Pros And Cons Of Media Advertising

1325 Words6 Pages

: The trust of the public in advertising is declining since 1759. The number of competing ads is so high that they do not catch the consumers’ attention anymore. However, the level of trust in TV ads is constant and even increasing from 2007 to 2013 (Teixeira, 2014). Advertising is one of the most important parts of the marketing mix. If a company makes the wrong decision in choosing the type of media to advertise its products or services, it could bring financial troubles to the business. The money that is spent for advertising would not generate the expected outcome in terms of audience and the expected return on investment (ROI). The aim of this paper is to explain to the readers that the companies should take a careful consideration in choosing the right …show more content…

Thesis: Should business owners still engage in advertising despite its declining effect to the public? Yes, business owners should still engage in advertising even if the rate of effect to the public is declining. Advantages and Disadvantages of media advertising – Among other media advertising methods, TV advertising is the most effective method than anyone of them because it has sound, sight and movement. Even then, many business owners cannot afford to pay the high cost of TV advertising. In the case of radio advertising, one of the most important advantages is that it has a wide coverage including illiterate and educated people. It also has a quicker repetition of the ads, and its cost is low as compared to

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