Advantages And Disadvantages Of Medium Scale Industries

3.10.2 AGRICULTURE MACHINERY MAKETING AND AFTER SALE-SERVICES

The large and medium scale manufacturers have well organized distributors and dealers through out the country to undertake advertising and product promotion in their respective territories, conduct product awareness training programmes for the prospective customers, provide after-sales-service to the customers including free services, repair and maintenance, supply of parts, etc. Therefore, this organized sector has the whole of the country as their market due to which their production volumes are large, and their information feed back about their product performance, improvements required in design, production processing or quality, and the new requirements of the farmers to undertake

In the absence of standardization of parts and components farmers are compelled to carry their machines to the manufactures for repair and replacement of parts and components. Due to this, their market size is limited to their proximity, and they are not able to develop their businesses. The village on the other hand are located in the villages and therefore provide immediate attention to the needs of the farmers in their immediate neighbourhoods. Therefore, the tools and implements, etc. made by them are against specific requirements of individual customers

3.10.3 POPULARIZATION OF AGRICULTURE MACHINERY

The assimilation of R & D requires an effective technological infrastructure of institutions and services to develop and test prototypes, to set up pilot plants for intensive evaluation and extensive demonstrations besides, training and credit support. New technology also requires network for transfer of technology to the manufactures. Popularization of agricultural machinery in the country is undertaken by the Provincial Governments through Department of Agriculture or Department of Agricultural Engineering. The activities are coordinated by the Department of Agriculture in Cooperation with the Ministry of Agriculture, Government of India. The Ministry of Food Processing promotes technology related to agro-processing. The extension system deals

With a 16% contribution to the gross domestic product (GDP), agriculture still provides livelihood support to about two-thirds of country's population. 2. The sector provides employment to 58% of country's work force and is the single largest private sector occupation.

3.Agriculture accounts for about 15% of the total export earnings and provides raw material to a large number of Industries (textiles, silk, sugar, rice, flour mills, milk products). 4. Rural areas are the biggest markets for low-priced and middle-priced consumer goods, including consumer durables and rural domestic savings are an important source of resource mobilization. 5. The agriculture sector acts as a wall in maintaining food security and in the process, national security as well. 6. The allied sectors like horticulture, animal husbandry, dairy and fisheries, have an important role in improving the overall economic conditions and health and nutrition of the rural masses. 7. To maintain the ecological balance, there is need for sustainable and balanced development of agriculture and allied sectors.

8.Agriculture’s eyes and minds are soothed by dynamic changes from brown (bare soil) to green (growing crop) to golden (mature crop) and bumper