Advantages And Disadvantages Of Millennials

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Millennials, also referred to as “Generation Y”, “Net Generation” or “Echo Boomers”, are often known as the present-day youths who were born between the 1980s and early 2000s, although there is not yet a widespread agreement among researchers on the exact time frame (Valentine & Powers, 2013). For example, Sheahan (2009) states that Millennials were born between 1978 and 1994, while Solka et al. (2011) frame the years between 1981 and 1995. More recently, Neil Howe (2014) identifies the years as between 1982 and 2004, rounding up the group with mostly people in their early teens and 20s. Besides using birth years as the basis to categorize generational groups, some researchers debate on the life events that distinguish the groups from one another (Zemke et al., 2000), which also leads to consideration of within-generation differences. For the sake of this paper, we generalize that in 2016 Millennials are people aged between 17 and 35 years old. While their behavior is widely discussed and debated upon, one of the key characteristics that define Millennials is their early upbringing in a media-saturated and brand-conscious world, giving them the advantage of being more technology savvy and market savvy than their predecessors (Valentine & Powers, 2013). This generation is observed to be individualistic, open to change, tolerant of diversity and efficient at multi-tasking. On the other hand, growing up in an environment of information transparency and instant gratification

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