Because of its strong position on online banking and mortgages originator and servicer, BofA started its mobile banking and tries to seek opportunities to capture mortgage service users by letting them to sign up mortgages through mobile. Due to financial crisis effect, many banks are facing hard times with lower number of transaction rates, and BofA is one of it. Even with the tremendous early investment spending, in year 2009, it was able to achieve $6.2 billion net income, which was considered high among bank industry. Its cost per transaction was estimated at around $0.10, but these were expected to drop to $0.03-0.04 as service get scaled and
Fortunately, this company can rectify the problems that their competitions have encountered and identify how to pacify their shortcomings prior to launch within the United States. Therefore, Virgin Mobile needs to identify their internal strengths and weaknesses as well as their external opportunities and threats through a SWOT analysis. • Strengths: Their established mobile phone platform in other countries offers an insight on what to avoid and pursue in certain target markets. In addition, their mobile virtual network operator (MVNO) directly attributes to their ability to cut total costs of their offer wings. The abundance of pricing options is also a strength in a sense that it offers different avenues the company can embark upon.
Moreover, in today’s economy, the mobile industry has evolved into multi-million business because of ability of corporations to initiate their monetary involvement to the mobile phone features and applications, such as Facebook. Being one of the biggest players in the world of smartphones, withdrawal of their involvement or their social interaction application will inevitably reduce the amount of the addiction of a smartphone user. As far as this social site is concerned, the application has encourage the benefit of networking. This has stepped up the social interaction scene and allowed those who wished to participate in the opportunity to do so. Therefore, in this way, the smartphone is intended to have a mutual benefit for both the mobile industry and the users.
Apart from some very common apps such as email and popular social networking applications, different users pose different attitude towards smartphone apps based on their personal interest, likes and dislikes and other reasons. Maghnati and Ling (2013) conducted a relationship analysis between being aesthetic, CROI (customer return on investment), playfulness and service excellence of mobile apps on usage attitude. The research results concluded that playfulness and CROI have a significant impact on the usage attitude of mobile app users while the other two variables aesthetic and
So, the question is, are people addicted to their smartphones? Can people go without their smartphone for a long period of time? Additionally, smartphones are changing society in some positive ways like: it can be used as a navigation to get directions, and if you are lost it can help you find your way home. You can make online purchasing if you are too busy to shop. You can also receive the breaking news, which is the most important event that is happening around the world.
These really help in solving problems. Subsequently, the development and advancement of the communication technology has created the product of smartphones and its fast-growing industry. The necessary use of data onto marketing and business too is created. However, we should not see the world through rose-coloured glasses as there is danger involved if we rely superfluously on technology. People’s dependency on technology can stifle their imagination on approaches that are based on facts and methods.
These methods are: Mobile phones E-mail Videoconferencing Social networking Ways we communicate Mobile phone Mobile phones are the biggest impact ICT has had on the way we communicate. They are used for a variety of purposes, such as keeping in touch with family members, for conducting a business, and in order to have access to a telephone in the event of emergency. Some people carry more than one mobile phone for different purposes, such as business and personal use. Mobile phones have
Many online providers such as Netflix have become a serious threat, as they are available at the click of a button, TV however is still the main medium (89% of total time) of watching Television. This indicates that something must change about the management at DISH because while online providers are cheaper, they do not provide as much value as DISH Network, but without motivation and a stable workforce they cannot correctly use their strengths (Luxury news daily, 2013 Marketing Charts, 2013). DISH Network SWOT Analysis Strengths • Innovation in products: DISH is in the technology industry, this industry runs on innovation and new ideas but if the workers are only staying at the company for a few years there is no sense of family and loyalty within the team, hence no drive towards innovation. • DISH has market share leadership and strong brand equity: They rely heavily on their strong brand image but without customer satisfaction this will not be the case for long. Weaknesses • Poor customer service, of 2150, 60% would not recommend DISH to a friend and 73% do not approve of the CEO (Glassdoor, 2015) In highly competitive market it is expensive to gain customers if they have bad standards of customer service.
CHAPTER 5: CONCLUSIONS AND RECOMMENDATIONS This research is done in order to achieve the objectives that had been set from the beginning of the research proposal. The objectives of this research are: 1) To clarify that using smartphone gives positive impacts (advantages) compare to negative impacts (disadvantages). Smartphones have their advantages and disadvantages towards those using them. The advantages that smartphones give are enormous and that is what makes people to be impacted. In fact, smartphones are considered as devices that have special features to perform tremendous operations.
Organizations are starting to make guidelines regarding the allocation of internet on computer and mobile device so that time spent on personal business will not weaken time spent on company business. Therefore, this study will expand the understanding of personal mobile device usage at work. Such internet and (SNS) usage can be either as leisure activity or for information search. Based on the duration and purpose of its usage it has its own positive and negative impact on job