Scholars and practitioners of electronic commerce constantly strive to gain an improved insight into consumer behavior in cyberspace. Along with the development of E-retailing, researchers continue to explain E-consumers behavior from different perspectives. Many of their studies have posited new emergent factors or assumptions which are based on the traditional models of consumer behavior, and then examine their validity in the Internet context. 1.2 CURRENT SCENARIO OF ONLINE GROCERY SHOPPING INDUSTRY The evolution of online grocery stores is still in its infancy in India. However, purchasing grocery online is getting as popular as purchasing electronic gadgets online.
Social Factors is relevant because people have the option to shop online or go to the store to shop. Going to the store a person can associate with other people, see and touch the physical product or clothing. For instance, Old Hickory Mall in Jackson a person can do those things which was mention before. To actually try on the clothing and shoes is the advance than shopping online. Shopping online is difficult to tell what is the right size to order.
The strategy was to eventually have stores located all around the globe. They are achieving their goal by having stores located all around the world i.e. Singapore, Thailand, Mexico, France, and Russia. However, with improvements to the Internet and online shopping they discovered that less and less people were visiting their stores as their competitors had moved to online shopping (Tran Hung, 2016). This meant that H&M were forced to feature online shopping too in a bid to not completely fall behind and lose a hefty amount of business to their competitors due to the globalisation of online shopping.
Chapter 4: Multi-channel retailing In the previous chapters physical and online shopping were discussed as independent shopping methods. But what are the possibilities with combining these shopping methods to a successful multi-channel retailing formula? In this chapter some of the benefits of a combination are discussed, as well as the possible threats. 4.1 Channel integration Another name for multi-channel retailing, maybe even more applicable, is omnichannel retailing. Piotrowicz and Cuthbertson (2014) describes the name omnichannel as an evolution of the multi-channel, were the division of physical and online retail has been lifted and customers can switch freely between online and physical retailing in a single transaction.
The e-commerce section offers prices and the option to view pieces on digital models in order to combat shoppers not being able to try on pieces before buying. Figure 16 and Figure 17 show these examples below. What sets Van Cleef and Arpels apart from other brands is the in depth information given while interacting with the brand online and the offering of other ways as well to combat not being able to try pieces on before buying online. Under the high jewelry section, there is the option to learn about the inspiration behind a current collection from previous collections in order to see the process of creating the unique present collection from the house. There are also links at the bottom of the website that include other ways to connect with Van Cleef and Arpels digitally such as the Bridal iPad application, L’Ecole Van Cleef and Arpels, the Believe in Luck website where one can send well wishes to others and the A Quest for
The traders have now days started to find ways to make people buy things online. They also have also coined the day Cyber Monday, so that people would shop online. This is the day which is specifically organized for people to buy things on the cyber net. With the increase in E-commerce websites, people a lured away with exiting offers. We need to be careful when we are buying things online, make sure that the websites are authentic.
Performance of E-business in India: A comparative study Abstract Introduction The great Indian shopping experience has found a new paradigm shift. Gone are the days when one would go to a shop to see, touch and get a feel of the product, before buying. The confidence of the Indian consumer has gone up by leaps and bounds. They have not only put aside the whole “brick and mortar” shopping complexes, but also accepted the “virtual” shopping sites with open arms. The success of the online business in India can also be seen by the number of start-up business that have come to India.
It could be a Facebook page, Instagram account or a company website, people look into these sites to first know about any brand. The popularity of online shopping is on the rise as simple, convenient and with flexible return policies makes it more appealing to online shoppers. Some brands like ASOS have only online websites and ship garments all over the world from their fulfilment centres. Desigual quickly realized the growing need to give its customers the option to shop online. Just as it rapidly expanded its brick and mortar stores, it currently boasts of its 23 online stores and is present on Instagram, Twitter, Pinterest, YouTube and
Nowadays, the internet has played an important role in our daily life. Anything that customer’s purchases affects environment by means of delivery, whether they have the products can be delivered to home or drive to the supermarket. In earlier days people used to go to the different shops to purchase .Before purchasing as they didn 't have a great deal information and they are not easy access for detailed information on products. Due to the development of World Wide Web it has now become easy to access the products or services available worldwide without wasting time and money. The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global appearance.
LIKHO XEGO 213036959 07/03/2016 B-Tech: Retail Business Management RESEARCH METHODOLOGY 4 Topic: RETAILING IN DISADVANTAGED COMMUNITIES: THE OUTSHOPPING PHENOMENON REVISITED Introduction The Supermarkets where you could purchase on credit forms part of the folktale of South African retailing. With the beginning of improved infrastructural development and generally better-informed customers, the nature and range of retail facilities have changed. Today, consumers have a wide range of retailing facilities available and are supported by retailers ranging from near to home to regional shopping centers some distance from their home environment. Progressively, some consumers travel further to these faraway trade areas to buy goods and services, spending a large part of their income outside the local community. These specific customers are described as outshoppers (Choe, Pitman & Colins 1997:1; Dunne & Lusch 2008:104; Engel, Blackwell & Miniard 1993; Paddison & Calderwood 2007:138).