Advantages And Disadvantages Of Quantitative Research
There are two basic approaches to make a research: quantitative and qualitative. Both have certain advantages and disadvantages and are more suitable in different cases.
Quantitative approach includes analysis based on percentages, numerical, and in the monetary terms. Variables used for analysis are tested with suitability of holding the relationship to each other. Typically, quantitative research involves many statistical tools like Median, Arithmetic mean, Standard deviation percentage and others. The researches use these tools on facts to draw the conclusions individually and collectively. If over period of time variables behave consistently, the same results could be used for generalization of trends. (Krishnaswami & Satyaprasad 2010, 6.)
On the another hand, qualitative approach is based on subjective assessment of attitude, behaviour, impressions, opinions, etc. Normally, the research is made on the base of group interviews and discussions, projective techniques, more indepth interviews and others. (Krishnaswami & Satyaprasad 2010, 7.) The strength of qualitative research is the ability to provide complex descriptions of how people see a research issue. Therefore, it presents information about “human” side of the subject as opinions, beliefs, relationships, and behaviours. (Mack et al. 2005, 1).
Both of these research approaches aim to gain knowledge about some specific situation or issue to understand it better. They have many differences like quantitative approach
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