Essay On Radio Advertising
Radio Advertising: Advantages and disadvantages of Radio Advertising: Advantages: From radio we can choose whom to reach (like teenagers, families, men, etc) and choose a format (news, talk, rock, etc) according to it. The vast options of radio program formats offers us to target customers very efficiently. An advertisement on radio is less expensive than an advertisement on TV and much easier to produce. Radio Advertisement can be produced very quickly. We can select the station and time when our advertisement will run. Hence, we can make the target market hear it. For example, an automobile industry can run the advertisement during the morning and evening hours during which most people are in the vehicles. Radio advertisement generally …show more content…
b) Cost for purchase the airtime to run the advertisement. Industries which can be interested in Radio Advertisement: Automobile industry (can advertise during morning and evening hours), Jewellery industry (can target home makers), Start-ups & New Malls (to inform the listeners of a particular place about it), etc. Cinema Advertisement: Advantages and Disadvantages of Cinema Advertisement: Advantages: Mainly young population go to the theatres. So, those companies which wants to target young audiences can effectively use this medium. The advertisement in cinema are retained in the minds of customers for a longer period of time because of stereo sound, good experience, etc. Cinema advertisers can take more narrative approach. Audiences cant opt out of viewing the advertisements. Disadvantages: The cost of advertisement at theatre are high. Sometimes, audiences can arrive late at theatres to avoid advertisement. Reasons for Cinema advertising: Most people come to theatre earlier and they don’t have any other things to do. Then, they watch all the advertisement. The people in cinemas are often relaxed. So, they can understand the meaning of the
A Brief Review Of Barbara Ehrenreich's Nickel And Dimed
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Essay On Targeted Advertising
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