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Advantages And Disadvantages Of Retail Sector

3082 Words13 Pages

Technological Advancement and Unorganized Sector: A study of urban unorganized retail sector in Indian scenario

Author Co-author Dr. Kavita Chauhan Faiz Rehman Abbasi Associate Professor Research Scholar
Centre for Management Studies Centre for Management Studies
Jamia Millia Islamia - New Delhi Jamia Millia Islamia – New Delhi
Email: kavitachauhan77@gmail.com Email: dealwithfaiz@gmail.com
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Abstract …show more content…

It began with barter system by traders of local area and has seen remarkable changes during the historical advent of the society. Though it remained almost the same for nearly two millenniums, but last two decades have seen astronomical changes in the retail sector. Retail sector has been unorganized since its inception however the technological advancements have made it quite organized. Be it in terms of consumer choice, consumer behavior, consumer satisfaction or consumer feedback; technology is playing a crucial role in making the sector organized to a large extent. Still impact of technology on branding or sales growth is in their nascent stage which has to be studied scientifically. The paper conceptually tries to shed light on the rapidly changing unorganized urban retail industry in India because of the technological

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