The Pros And Cons Of Social Media Advertising

The first shortcoming of advertising to real estate market in general is the cost. It needs to spend money to fulfil the main purpose and result. If you don’t do the proper research then you might end up wasting money. Wasting efforts on wrong target by using an inappropriate medium would be a serious and costly mistake. So it is needed to do your research beforehand and to minimize your costs as well.

As well as the financial cost, advertising to real estate market requires investment of time. It’s important to spend time for keeping track of how successful it is. A potential disadvantage of advertising here is the risk of time wasted for an unsuccessful campaign.

For print advertising to real estate market, cost can be controlled. The bigger

As we know, set up a social media account takes less than 30 minutes, but managing a social media account is a time investment which made by some small companies. You need to hire someone help to check your social media accounts several times per day, dissatisfied customers or employees can leave those negative comments that are not removable. While it 's beneficial for businesses to get feedback from their customers, social media collects the feedback of the public. It causes that you have to be prepared to handle and reply the negative feedback instantly before they ruins your company 's reputation. For instance, every post on Facebook is public and it don’t control over what people say. If you want to check the results immediately, you may realize that if use social media as a strategy, it may unable to track those results until months later. Bad news can go viral as easily as good news and can do your business remediless harm. In June 2010, IT governance group the Information Systems Audit and Control Association released a report for the ranking of viruses and malware, lack of control, brand hijacking over corporate content, unrealistic customer expectations and non-compliance with record management regulations as the top five risks of social media.

Advertising are available for anyone in the world to copy unlimitedly, despite of the legal. Internet advertising is other than television and magazine advertising, images must be replicated rather than simply copied electronically. Another fact that the internet advertising gold rush has begun to introduce advertisement clutter to the website. Web users are included in banner advertisement and spam email that they have begun to ignore internet