Title: SOCIAL MEDIA AND ITS ROLE IN MARKETING Social media is engaging with consumers online. According to Wikipedia, social media is internet-based tools for sharing and discussing information among human beings. Social media is all about networking and networking in a way that espouses trust among parties and communities involved. Any website which allows user to share their content, opinions, views and encourages interaction and community building can be classified as a social media. Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc.
2.2 Social commerce is a form of commerce mediated by social media involving convergence between the online and offline environments (Wang and Zhang 2012). In a broad sense, social commerce involves the use of Internet-based media that allow people to participate in the marketing, selling, comparing, curating, buying, and sharing of products and services in both online and offline marketplaces, and in communities. Social commerce has received a lot of attention for shaping emerging commercial channels on the Internet. Many e-retailers are taking benefits of social technologies and services to expand their businesses. Since social media have become readily accessible, more consumers use it as a source of information about companies, brands,
Social media brought a new face of businesses to the public. The benefit to businesses from social media is a more indirect same way as public relations. However, some companies can measure the overall effect of integrating social media into the network. Measurement of the effect of social media lies in the impact of the use of social media towards the increase in sales. A company also can measure the effect of social media through the number of Twitter followers, Facebook fans, and YouTube channel subscribers.
Firstly, social commerce mainly focuses on social activities such as sharing, networking and collaborating, while e-commerce, on the other hand, focuses on providing advanced search or product recommendations to maximize shopping efficiency (Huang & Benyoucef, 2013). Secondly, social commerce allows real-time interaction so that customers can use the content generated by other customers, not just information from the companies. This way increases customer control and reduces the distance between customers and companies (Constantinides & Fountain, 2008). However, with e-commerce websites, customers have little or no control over the websites. The companies who own the websites control the messages and information exchanges (Huang & Benyoucef, 2013).
First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool.
Jiraa Pitakpohntrakul 210210008 SOC299 Social Media Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online. Some examples include Facebook, YouTube, and other sites that have content based on user participation and user-generated content. They are addictive and are use all over the world in today 's society. Social media benefit our quality life in many ways. Like for me, social media has help me make a million income from selling a product online.
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
SOCIAL MEDIA MARKETING BENEFICIAL OR DETRIMENTAL FOR THE GLOBAL BUSINESS Social media is the online innovations and practices that individuals utilize to impart content, presumptions, experiences, encounters, points of view, and media themselves. They are media for social interaction. Correspondence is a key piece of the human life regarding the matter of associating and creating our general public. Today we have taken correspondence to an entire new distinctive level which is an advanced manifestation of composed dialect called as Social Media. Social media marketing refers to the process of gaining website traffic or attention through social media sites.It mainly aims at building interest in the customers an encouraging them to share their
Advertising in social media: How consumers act after seeing social ads. Adapted from Nielsen (2012: 10). Social media has not only changed how people communicate online, but it has also changed the consumption of other media too. Online social connections are used to filter, discuss, disseminate, and validate news, entertainment, and products for consumption. (Ryan 2011: 15) The next chapters will explain more about each of the world’s current most widely used social medias.
INTRODUCTION Businesses and high-performance organizations, invest in human capital. Surveys on Internet penetration in the business world, are commonplace. In recent years, especially, the investigation of the process of finding and recruiting human resources with the help of internet is not a new event to the track recruitment. The aim of this work is the collection and presentation of the key components of the human resources search process and how this affects the influx of the internet. With optical double, on the part of the employer and on the part of the candidate ADVANTAGES AND DISADVANTAGES Social networks enable users to communicate with other users regardless of their geographical location, in real time.