Advantages And Disadvantages Of Social Media

1571 Words7 Pages
Based on limitations of the above two approaches, Ang (1995) suggested the last approach, namely the media in everyday life, focusing on the question: ‘how people live with media’ (Ang, 1995, pp216). There are four principles in this approach. First, different media have to be taken into consideration since people integrate what they get from different media. Secondly, people may not use media in a complete way with full concentration. They just sometimes skimmed through the content. Thirdly, media are interrelated with other activities. Finally, media use is a collective process and people do not use media in an individual way. Admittedly it is easy to mix up the third and fourth principles. Actually, the third principle focuses on the interaction of media with other activities and social contexts, which the fourth principle, the interaction between different users of media. Some of the principles are derived from the limitations of the first two approaches. The third principle addresses the first and third limitations of the uses and gratifications approach that that an individual’s use of media may be affected by external factors and that political environment does not allow existence of some better media are reflected in this approach since media’s interaction with social context such as political environment is taken into account. The last principle addresses the limitations of the second approach as it takes interaction between different readers of media into
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