Media usage reflects and shapes both language use and attitudes in a speech community. For second language learners, the media may function as the primary—or even the sole—source of native-speaker models. Third, the ways in which the media use language are interesting linguistically in their own right; these include how different dialects and languages are used in advertising, how tabloid newspapers use language in a projection of their assumed readers ' speech, or how radio personalities use language—and only language–to construct their own images and their relationships to an unseen, unknown audience. Fourth, the media are important social institutions. They are crucial presenters of culture, politics, and social life, shaping as well as reflecting how these are formed and expressed.
The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users” (Anaeto et al, 2008, p. 71). Uses and Gratification theory has also been used in models that attempt to identify how people choose among media.
Social media has a positive influence on individuals and their relationships by keeping people connected with each other, it has an ability to brighten ones mood, and social media allows people to share details with an extensive amount of people. Social media allows people to stay in contact with each other even if they are too busy to meet with each other. People are always busy whether it's going to work or taking care of their children, they seem to have less time to meet with their other friends and family members. Social media allows people to see images of what their
Social media greatly contributes to the successes of the business, as most of potential consumers, partners and always does social media search before decision-making. Social media positions and communicates the higher learning institutions products to the key stakeholders with immediate spreads effects. With the same aspect competitors may A study by Hajli (2014) on the influence of social media found that, Social media consumers creates content review and recommendations that offers valuable contribution on others decision -making. They also provide opportunities for business to become more attractive worldwide. On the same view social media platform is the critical tool toward the creation of social support since it empowers customers
Brown (2009) also defined social media as "Web 2.0-based sites which bring different people together in an effective proposal and it guarantees a deeper social interaction, stronger community and implementation of cooperation projects. On the other hand, Kahraman (2010) shared that the most commonly used definition for social media is that, it is an online venue that people use to share their ideas, experiences and perspectives to communicate with each
Thirdly, social media makes new relationships more effortlessly open as opposed to holding up to understand that a man is not a decent match for you, for instance, Facebook quickly gives data about the potential accomplice's interests and hobbies. Moreover, person to person communication has turned into a dynamic route for the youthful to fabricate relationships around social interests and relics; it can likewise bolster close online groups around the possibility of self-improvement. Fifthly, social media can be applied to teach youngsters. Individuals get a kick out of the chance to surf YouTube to express their conclusions on different subjects. In addition, social media can be operated as a voice of reason in the public
The first advantage of social media is that it provides its users with an easy platform to create online relationships. Social media establishes relations based on virtual communications. It makes it tremendously easy to contact whoever a person may want to reach, and work his or her way up from there into developing a solid relationship. In the article, “Identifying Implicit and Explicit Relationships Through User Activities in Social Media” Yang, Tang, Dai, Yang, and Jiang (2013) discuss that social commerce platforms and co-creation events generally host online societies. Through these online communities, clients or virtual users intermingle electronically or exchange mutual interests.
Also while traditional media is one to many communications with no interactivity build in, in social media interactivity is built in, sometimes instantly so that it becomes a conversation, discussion or collaboration – which creates far more opportunities for its users to create and share user generated content. Also, Social Media is such that the maturity of the users and how one uses it could make it beneficial or detrimental to one’s growth, development and character
With the introduction of social networking, the world has changed from big to small. According to a book labeled as “What is Social Media?” “Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics: Participation, Openness, conversation, and community, connectedness” (Antony Mayfield, 2008). Under twenty years, a person needed to be involved in international business or be a global traveler to understand and possibly enjoy other cultures. With the advent of social media, populations can now know and appreciate what is happening in an instant across the globe. As stated by HubPages (2010), social networking was established in 1997 with the construction of a website under
The Internet is being used by millions of people at this moment. Therefore, these technologies have led to a paradigm shift in the way that communication happens. Social Media can be defined as the collection of tools and online spaces available to help