The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
Social networks such as Facebook and Twitter are providing advertisers with information about the nature and the demand of their consumers. This technique is crucial, as it is providing the businesses with a “target audience”. On the other hand, it is apparent from the view point of the consumers that the customers are frustrated due to lack of information shared with them by retailers. Therefore, role of social media marketing is helpful for achieving consumer’s loyalty and increase of the share of the market. Why is it an issue now?
Advertise is a most have promotion for a online business which mostly attract buyers. Though, social media websites are getting messy with a craze of advertisements, businesses can target display ads effectively by paying close attention to communities, their interests and preferences, and emerging niche audiences. This is what social networking can boost your business by promotion your products. 1. Social media, the promotion mix, and integrated marketing communications:- Integrated marketing communications (IMC) is the guiding principle organizations follow to communicate with their target markets.
Chapter 3 – Effects of SMM on Consumers’ Purchasing Responses: The Social Feedback Cycle “Social media allows big companies to act small again.” — Jay Baer It has long been a potential consumer’s habit to consider certain prerequisites prior to making any purchases, whether urgent or not. The most common among these necessary pre-purchasing factors are making comparisons with the counterpart brands of competitors and learning more information about each brand, product or service. As they do so nowadays, consumers usually use and rely on the Internet or the search engines as their primary source of information about the brand. Alternatively, they interact with their family and friends thru social networking sites to collate opinions or recommendations.
I use galaxy smartphone to open and use those social media accounts. When I decided to post anything at any social media accounts, first I must be aware of what I will post. Because it will show my identity to others, and I have to present it in a good way, because people believe what they see more than what they hear. I have to present myself first in a real way that shows who I am and then posts a real news because if I lie about something that will effect in a negative and bad impact on me and others. I have to choose carefully what I want to post, like posting just my personal life, or some pictures from the internet that have some words or just a picture.
They can order by social media and delivery it to customers place. And the price of tthem is lower than the other shop that not online shop. So, over all there are many impact from social media. The conclusion is how the impact of social media to our life is depends we use it. so we must use social media in the good way because if use for good thing social media become useful to our
According to Hipperson (2010), organization can obtain better understanding on customer communities by analyse monitoring data. For example, companies can interpret the opinions of various target groups by detect favourable brand of customers in social media (Rappaport, 2010). Nevertheless, customers may interpret the messages sending by a company in different ways (Zailskaite-Jakste and Kuvykaite, 2012). Thus, there may be some problem faced and having mistaken in the data interpretation. According to Chen (2010), “Since the prices are one of the coordinating mechanism in traditional markets, so today the primary coordinating mechanism in the marketplace will be the dialogue and interpretation”.
Organizing on Social media stages is dependably a win-win circumstance. Remarking, Responding, Messaging and Liking/Disliking different clients content urges those different clients to cooperate with substance. By doing this one can begin to appreciate an expanded viewership for Internet content
This idea might not be totally correct. Social media has offered us, humans, many advantages that we can all benefit from in many ways as long as we treat social media wisely. The next few paragraphs will focus on why social media have many advantages. Starting with the social media effect on our relationships and human communications, moving towards the social media as an E-marketing method and it offers many jobs as well. One of the main benefits that should not be missed about social media is the ability to conduct surveys and learn more about different communities online.
In order to improve the marketing of the travel agency, we will find out the specific problems that the company is facing, and come up with possible solutions as following: 1. Problem: In present, advertising in printed media and TV are not effective and expensive since it does not effectively communicate with customers. Solution: Figure1. http://blogtrainingclassroom.com/blog/using-social-media-to-market-your-business/ From the social media side of the picture, you will find most of the marketing is either free or with low cost. Customers can also communicate with the company easily, therefore, choosing the correct social media platform that according to our target market.