ipl-logo

Advantages And Disadvantages Of Sonic's Competitive Challenges?

702 Words3 Pages

1.

McDonald 's, Hardee 's, and Jack-in-the box are just a few of the many fast-food franchises Sonic has to compete against. Therefore, to set itself apart from the herd, Sonic created a competitive advantage (O. Ferrell, Hirt, & L. Ferrell, 2009). Sonic offers a trip down memory lane with its curbside speakers and car hop service. These uncommon features of today 's restaurants coupled with a uniquely delicious menu, give Sonic’s customers an experience unavailable at other fast-food franchises. However, what some of the Sonic competitor franchises do have that Sonic does not is indoor seating.

Sonic is experimenting with indoor seating prototypes at some of its locations (O. Ferrell, Hirt, & L. Ferrell, 2009). Indoor seating would benefit Sonic locations where customers would rather not eat in their vehicle or sit outside in the patio areas during harsher climates. The option of added indoor seating could improve sales as the franchise would retain its competitive advantage and now also provide the same dining venue as its competitors.

Reference:

Ferrell, O.C., Hirt, G., & Ferrell, L., (2009). Business In A Changing World. Retrieved from http://www.betheluniversityonline.net

2.

There are many advantages of becoming a Sonic franchisee. A person purchasing any franchise receives many benefits such as an already established brand, advertising assistance, management training, and a proven distribution infrastructure just to name a few (O.

Show More
Related

  • Panera Bread Competitive Analysis

    169 Words  | 1 Pages

    Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.

    Read More

  • What Are The Political Factors Affecting Subway

    1546 Words  | 7 Pages

    Expansion into developing nations with different social and cultural parameters would require altering the menus and catering to the specific customer needs. Economic factors The low franchising cost comparing to the competitors is an advantage for Subway. However the cost of ingredients and supplies used in the preparation of food is higher than that of the competition due to the need for fresh ingredients. Customers have a perceived value which is higher than that of the product offerings of alternate fast food chains.

    Read More

  • Chick-Fil-A Research Papers

    1483 Words  | 6 Pages

    This feature may be very desirable for individuals who use a wheelchair for accessibility because they would not have to maneuver through the restaurant while carrying their food. Inside the restaurant, there were two tables that were labeled as accessible, but other tables in the restaurant could also be made to fit wheelchairs. Another major problem that I found present in multiple Chick-Fil-A was that the tables were very close together leaving very little room for individuals in wheelchairs to reach all aspects of the restaurants. If the restaurant was slightly bigger or if there were fewer tables, and wider isles were created it would be easier for all individuals to access the

    Read More

  • Whataburger Not Have Competition In Texas

    1108 Words  | 5 Pages

    Although Whataburger is loved in Texas it still competes against all other fast-food chains in the market and has a harder competition in out of state markets. Some of Whataburger’s biggest competitors are In-N-Out burger, Five Guys, McDonalds, Jack in the Box, and Chik-fil-A (“Whataburger Competitors”, n.d.). They do not compete only in financial revenue but also in areas where the public judges them like customer service, pricing, Product Quality, and Culture (“Whataburger Competitors”, n.d.). Among all these categories Whataburger continues to stay within the top five as shown in Figure 1.

    Read More

  • What Makes Publix Stand Out From Its Competitors

    830 Words  | 4 Pages

    Diversity Living in a global market you deal with people all over the world from different ethnic backgrounds. Publix stores are located in a diverse community therefore they deal with all types of people on a day-to-day basis. From the people they employ, to the customers they encounter, as well as the distributors they purchase from. When you have a diverse workforce, the stronger your team is the more value you can bring to the company. Fortune 500 companies are successful today because of

    Read More

  • Discuss The Advantages And Disadvantages Of Working Within Teams

    794 Words  | 4 Pages

    Advantages and disadvantages of working within teams or groups with reference to relevant business communications theory This essay will discuss the advantages and disadvantages of working within teams or groups with reference to relevant business communications theory. We live in an age where effective and efficient communication is critical to ensure a high performing team or group. In most organisations working within teams or groups is extremely common.

    Read More

  • The Ritual Of Fast Food Analysis

    634 Words  | 3 Pages

    In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).

    Read More

  • Informative Speech: An Attention Getter For Fast Food

    733 Words  | 3 Pages

    1. Supporting point 1: Nowadays we can see these fast food restaurants in almost every shopping mall and there is at least one of these franchised restaurants in each area of the city and still increasing in number because of the high demand. a. Sub-supporting point 1: Although there are lots of choices of food inside a mall, but people often choose fast food as it is affordable and yet it is tasty and filling at the same time. b. Sub-supporting point 2: For example, in the Kuala Lumpur International Airport, there are a lot options of food to choose but the two franchised McDonalds are still always

    Read More

  • Costco's Competitive Strategies

    729 Words  | 3 Pages

    Therefore, we have positioned and balanced our tenants in such a way that it’s hard for online firms to replace them. For instance, we have a shopping center that has Starbucks and restaurant that are surrounding the bigger retailers such as Ross and Office Max. Therefore, we draw customers to our shopping centers where all their needs can be met which is an advantage we have over online

    Read More

  • Case Analysis Of Chipotle

    1408 Words  | 6 Pages

    Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.

    Read More

  • Mcdonald's Strategy Analysis

    1601 Words  | 7 Pages

    In applying this growth strategy, McDonald’s develops new products over time, such as new McCafé products. These new products may be variations of existing products, or entirely new products. The strategic objective for this strategy is to capture more consumers by attracting them to new products. This strategy agrees with McDonald’s broad differentiation generic strategy in terms of new products that make the company

    Read More

  • Strategic Management Case Study: Mcdonald's Corporation

    3370 Words  | 14 Pages

    The organization view themselves primarily as a franchisor and believe franchising is important to delivering great customer experiences and driving profitability. At year-end 2014, more than 80% of McDonald’s restaurants were franchised. From

    Read More

  • Positive And Negative Effects Of Video Games Essay

    1031 Words  | 5 Pages

    In our time, technology has become one of our essential things in life; specifically video games. Video games are electronic system used to run games. They involve human interaction specially teenagers. Many researches have been done on the effects of video games showing that there is positive and negative impacts. As we know not all video games contain violent contents, but most of them are violent and mentally dangerous.

    Read More

  • Mcdonald's Risk And Risk Analysis Of Mcdonalds

    817 Words  | 4 Pages

    This is a huge market since the U.S. and the world revolved around convenience. Although McDonald’s is very popular right now you never know if one day it will become a shadow to another company. Next, since there are so many competitors each company is trying to be unique and bring new things to the market. Whether it is McDonald’s McPick 2 or Wendy’s 4 for 4 competitors are trying to out shine each other, making it hard to compete and keep prices down sometimes. With a quick google search I found that there are over 50,000 different fast food chains in the United States alone.

    Read More

  • Swot Analysis Of Checkers

    1645 Words  | 7 Pages

    Checkers – Redesigned fast food flavours Fast food or food on the go is one of the fastest growing industries. A conventional fast food restaurant will have a walk up counter and/or drive-thru window to place order and pick up food without long wait. They are popular because they serve filling foods that taste good and cost less. For years such diners dominated the casual restaurants or eat ins. The launch of Checkers was a step above these restaurants.

    Read More

More about Advantages And Disadvantages Of Sonic's Competitive Challenges?

Open Document