Advantages And Objectives Of F & N

C) Marketing Objectives of F&N

F&N builds long-term relationships with all stakholders including customers through stakeholder engagement initiatives. F&N business model targets sustainable, long-term value creation for its stakeholders by leveraging in products development or processes to deliver profitable growth (averaging, to 10% per annum), to drive efficiency and operation excellence, to manage operational risks of the business and to capture a bigger share of the market with an aggressive marketing strategy.

F&B’s vision is to become a stable and sustainable F&B leader & provider of quality and innovative products that consumers choose and trust in the ASEAN region. F&N focus to increase their revenue and earnings through geographic

Making an effort to deal with the design, conception, and promotion of new products into existing consumer market is a large playing field of product development or new-product development (NPD). New products or offerings can be developed to replace existing ones to boost market share in comparison to rival firms (Ansoff, 1957). Gima et al. (2001) stated that product innovation strategy closely correlates with the performance of new technology. According to Porac, Pollock and Mishina (2004), there is a significant relationship between new-product development and firm’s growth. F&N constantly innovates and expand its product portfolio. In Singapore, F&N foods brand got strongly customer loyalty and have a very strong international business unit through their export market in their wide products

Listed on the Singapore stock exchange, F&N ranks as one of the most established and successful companies in the region. Singaporeans are brand-loyalty. Thus the purity and brand trustiness of F&N will persuade all of the consumers who are health conscious from different income levels than other competitors in Singapore Market.

Consumers’ Choice & Usage of Jam

http://www.seriouseats.com/recipes/2013/03/kaya-jam-recipe.html

Most of Elderly Singaporeans like to have toast with kaya jam as their breakfast. Thebestsingapore.com stated that “Want to have breakfast like a Singaporean while you are in the lion city? Choose kaya toast”. Two pieces of kaya toasts are combined with the obligatory soft boiled eggs and a coffee or tea, called “value set meal” it makes for a tasty snack or a not too heavy breakfast and it is popular breakfast that are not expensive in Singapore Market. Thus, F&N new brand “Mommy’s Choice” Kaya Jam will become preference brand that is mostly chosen by Elderly Persons. Nowadays Jam is used as topping in some desserts and Singaporean not only consume Jam with breads, waffles but also use it for doing ice-cream.

Company’s Capability