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Mass Media Advantages

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“Whoever controls the media, controls the mind” - Jim Morrison, an American singer(BrainyQuote, 2015,Online). He states that media is an extremely powerful and controlling medium which could sway the minds of the public. The media has the strength to make the unbelievable believable and has got a firm hold on the imagination of the people.
In today’s day and age, mass media has structured and shaped the world’s perception of looking at things. It is recognized as one of the most important and influential mediums in the world. The development and advancement in all countries is also taking place due to mass media. It has become one such institution that has completely taken over the world.
In simple terms, mass media refers to mediums which …show more content…

Newspapers and magazines come in handy to people to know about the latest happenings around them. This is especially true with advertisements of products that are targeted to a specific geographical location, which can be done easily with the help of local newspapers or magazines. Along with that, since newspapers and magazines have been present from a long time, they have a loyal and trusted readership of people. People are easily attracted to magazines due to its glossy and colourful appearance. Advertisers have a big bonus in promoting their products in magazines as they are often read by people over a period of time. Similarly, products promoted in newspapers are profitable as newspapers are read by most people world over.
Print media offers an option to chose advertising space, this helps advertisers to manage their budget while deciding to showcase a product or service. Books make it possible for people to have an imaginative thinking and show a world that is far way from the reach of a human mind. Based on the target audience, leaflets and brochures may also be a good way for companies to advertise themselves or their products and …show more content…

In this way, companies can ensure that the online content on their website is always up to date. Social media makes it easy for one to customize the content depending upon the target market. It goes beyond geographical locations, allowing the data to reach people within no time.(Salcido, 2011)

Disadvantages :

Though social media has brought the world closer, it eliminates the possibility of face to face communication. As face to face communication is not met, there arises a lack of emotional connect. Due to this, people begin to sense a feeling of disconnection with one another.
Though social media increases the IQ of people, it also lowers their emotional quotient. As internet is an open source, there is a potential risk for hacking. Fake accounts on social media sites can be created by using fake names, date of birth, phone number etc. It also exposes individuals to cyberbullying, risk of fraud or crime against children.(Cosmato, 2013).
Companies strive to portray a good image with the help of social media but at times it can backfire and the company’s image can get destroyed. Any comment or article against the product or service can lead to losses of the company.(Theresearchpedia.com, 2015). Social media without a doubt makes life more convenient. But it has also made people inactive due to the over-use of social media.

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