Advantages And Weaknesses Of Coca Cola
1.4.1.2 Weakness Despite coca cola being a successful company they have some weaknesses, they include the following, • Product diversification Ansoff Matrix a strategic planning tool by Igor Ansoff helps the senior managers to develop strategies for future growth. Diversification involves the firm introducing a new product in a new market. The cola company has a low diversification as it only serves in the beverage market unlike its rivals Pepsi Co. that has diversified into the food market; they produce snacks such as Lays, Doritos, and Ruffles etc. Hence coca cola is missing in this segment and it can possibly give Pepsi a competitive advantage. • Health issues The concerns on sugar level, calories, obesity have been on a rise, this is due to the trend of living a …show more content…
Secondly the growing demand of healthy products requires coca cola to come up with more brands of healthy juices, tea, and coffee. For example they can introduce the green tea (Haru Green tea) worldwide. The benefits of green tea are enormous and this is a possible strategy to divert the attention from sugary drinks. 1.6 Conclusion The conclusion to this analysis can be that, The Coca Cola Company values its customers as it has continuously worked on innovating and producing its products, providing customers with a variety of beverages they can choose from. They have held a top position in the market because they have invested a lot in marketing and advertising their products. They have carried out many projects that are helping to grow community this has led to create a relationship with consumers that helps understand each other better. The company has managed to affect lives of many and they continue to do so in the
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906 Words | 4 PagesGovernments around the world need to promote physical activity, whether that be through more P.E. in school or other fitness programs (“Governments must act to reverse alarming rise in Childhood Obesity”). Governments should also support more healthy foods, especially since today McDonald’s will sell a burger for a dollar, but to buy a salad it costs much more. Also large corporations need to see the problem and stop ignoring it. PepsiCo has recognized that there is a lot of business opportunity in offering customers more healthy products, and health-oriented products are now the company’s fastest growing sector and currently represent almost 40% of the company (Hood). If other food and beverage companies could follow PepsiCo’s example, this world would be a much better place with a lot less obesity.
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819 Words | 4 PagesECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
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955 Words | 4 PagesThe product “The products that The Coca-Cola Company sells are called nonalcoholic beverages which include numerous nonalcoholic sparkling beverages; various water products, including packaged, flavored and enhanced waters; juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other nonalcoholic beverages. These competitive beverages are sold to consumers in both ready-to-drink and other than ready-to-drink form.” (Coca-Cola Company 10-K 2015) (4) The competition market The Coca-Cola Company Competes in the non-alcoholic beverages part of the commercial beverages industry.
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1631 Words | 7 PagesAge and life cycle can be tricky variables because there are different needs and wants as accord to the age of a person. The main sector in which Coca-Cola Company targets is the youth because there is a much need of refreshment and energizers to cope up with their daily activities. Gender is also an issue needed to be given prior by Coca-Cola. Men and women tend to have different attitudinal and behavioral orientations, based partly on genetic makeup and partly on socialization practices. Coca Cola targets both genders with its wide variety of drinks.
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1093 Words | 5 PagesCoca-Cola strives to utilize every strategy available to become successful whenever it launches its business in overseas markets. Pepsi seemed to have discovered Coca-Cola’s disadvantages and it was using them to check Coke’s dominance. The new market structure brought about cut throat competition between the two cola giants. However, the competition ate into a large chunk of the two companies’
Coca Cola Product Differentiation Strategy
785 Words | 4 PagesThis aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived
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Advantages And Disadvantages Of Coca Cola
1039 Words | 5 Pages• Many successful brands to pursue. • Advertise its less popular products. • Buy out competition. • More Brand recognition Advantages of coca –cola Market Leadership: Coca-Cola FEMSA is one of the biggest franchise bottler of Coca-Cola trademark beverages in the world, with operations in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Argentina, Brazil and the Philippines. Business partnerships: Coca-Cola FEMSA is cooperating with The Coca-Cola Company to grow more propelled joint plans of action to keep investigating and taking part in new lines of refreshments, expanding existing product offerings and successfully publicizing and advertising our items.
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