Advantages And Weaknesses Of Shangri La Hotel
Weaknesses:
• Lack of Western culture and have strong Asian ethnic values
• Limited focus on business travellers
Turn them into positives or strengths:
• Promote Asian brand recognition and culture toward global
• Create brand recognition among business industry
1. Purpose of advertisements?
• Direct Mail (Jumbo Card)
The purpose of the direct mail is to inform the existing customers and potential customers about the current offers by the Shangri-La Hotel. The direct mail informs the customers in a way of inviting. With the exclusive offers, the customers are able to have a memorable stay in Shangri-La Hotel with various services like rebates and free access to certain facilities provided by Shangri-La Hotel.
• TVC (30 seconds)
The purpose
…show more content…
Methods of creating meaningful copy to customers in order for them to personalise it
• Use suitable language to convey the message across to the target audience
• Copy must be made from perspective of a customer from the target audience
• Use the right emotional appeal in the overall advertisement
• Highlight the needs and wants of the customer who will prefer Shangri-La Hotel as their choice during vacation
Part E
1. Methods of wording my product’s benefits and differentiators so they talk to the customer and not about me
• The copy must be personal to the customers
• The description of the service must not be an overall description but to involve the customer in the description. Thus, the customer is able to foresee himself or herself into the scenario described with the product in the advertisement through his or her imagination.
• The word “you” must be heavily used in the advertisement in order to involve the viewers and readers into the advertisement.
2. Usage of “you” exceeds “we”?
• Yes in order to be interactive with the target audience. We used the word “you” frequently in our copy to show involvement of the customers in our advertisements.
3. Interactive
…show more content…
Methods to maximize the space provided by the medium through copy
a. Direct mail (Jumbo Card)
The copy of direct mail gives the readers an insight about the Shangri-La Hotel. The headline and sub-headline are highlighting the hospitality quality provided by Shangri-La Hotel. The body copy will be focusing on the elaboration of exclusive offers during anniversary celebration of Shangri-La Hotel. The direct mail will end with a call to action and provide the readers methods of contacting Shangri-La Hotel for more enquiries on the exclusive offers.
b. TVC (30 seconds)
The copy in the TVC is to involve the viewers into the situation. The feel of frustration before and relieved after assistance was given by the hotel employees. The tagline of the TVC- Unfold your memorable moment with us is to highlight that the hospitality of Shangri-La Hotel is able to take on all your memorable events or celebrations. The humorous appeal in the TVC is to show the friendliness of Shangri-La Hotel’s employees.
3. Methods on enhancing the copy by the space provided by chosen medium
a. Direct mail (Jumbo
Nt1330 Unit 2 Health And Social Care
103 Words | 1 Pages- working with working staff to set up strategies, models and frameworks. - Setting client administration measures & assuring that the current standards satisfy the customers & helps retaining them. • Coordinating with the workers themselves can help effectively in setting appropriate models for the procedures & systems because they are the ones who interact directly with raw materials and producing the products, so they would know better if anything in manufacturing needs improvement or so. • It is important to satisfy the current customers in different possible ways in order to retain them which eventually leads in attracting more customers as well.
Rhetorical Analysis Of Chevrolet's 'A Boy And His Dog'
975 Words | 4 PagesThe last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.
Barbie Doll Rhetorical Analysis
1144 Words | 5 PagesAdvertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence
Descriptive Essay On Virginia Beach
1132 Words | 5 PagesMost rooms have private balconies. It also has a restaurant within the territory. The hotel's facilities are as follows: cocktail bar, banquet facilities, lounge, reception, a swimming pool, conference facilities, laundry facilities, safety deposit box and disabled
A Rhetorical Analysis Of GEICO Insurance In The US
977 Words | 4 PagesNowadays, having insurance is a great, but very important thing to carry in case of emergency. In the U.S, most people should have at least one type of insurance. As for auto insurance, the law requires drivers to carry insurance when driving. Because of this need, the demand for having insurance creates a lot of competition with different firms competing in this business. The GEICO dramatic advertisement uses figurative languages, description and, rhetorical appeal to connect with the targeted audience of GEICO insurance to convince them that this insurance is the best.
A Rhetorical Analysis Of Mcdonalds
983 Words | 4 PagesUsing logos, pathos and ethos influence the people and always has a purpose of why they create the advertisement and for who. Majority of all the advertisement can be for child, teenagers, and adult. The point is cooperation’s or business has a message of representation from their companies that it makes them unique but people has to have more power of controlling how they react to advertisement and pay attention to little details. Advertisement has purpose, audience and language and in common it has persuaded, inform and
A Rhetorical Analysis Of Camel Cigarettes
593 Words | 3 PagesThe advertisement I chose for this assignment is a Camel cigarette advertisement from the 1950s. The top half of the advertisement depicts an older male doctor smoking a Camel cigarette. The caption for the top half of the image uses rhetorical strategies to convince the viewer to purchase Camel cigarettes. The author of this advertisement uses different text sizes and effects to highlight what is important in the advertisement.
Marketing Case Study: Haagen Dazs, And I-Star
2688 Words | 11 PagesQuestion I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
The Elaboration Likelihood Model
1014 Words | 5 PagesIf one is able to cope with the dissonance, at the same time can make a choice faster. 2.2. Visual presentation of an Advertisement with Regard to Its Persuasive Potential Advertisement, as previously investigated, has to draw one’s attention and promote particular product. Amid this feature, the essence of advertising is visual communication. As the role of language is crucial in further analysis, the visual presentation is the first element that make the receiver be interested with the advertisement.
Semiotic Analysis Of An Advertisement
1884 Words | 8 PagesSemiotic Analysis Essay Of a print advertisement Emelie Johansson CIU210 SAE Dubai Institute Media’s central role in our modern society, have become a sort of reference to how we make sense of our existence's and the world we are living in. Advertising companies are selling themselves in the best way possible through their marketing and are apart of the distorted picture we have of what’s real and normal. Even though we know how advertising tries to affect us, and we try not to believe it, we are being “manipulated” by the advertising we are exposed to. Melanie Dempsey and Andrew Mitchel did a study for the magazine ”journal of Consumer research” to show how much advertising really affect us without our knowledge.
Situational Analysis: Product Life Cycle Of Microsoft Office
811 Words | 4 PagesEXECUTIVE SUMMARY M. PROCESS --> situational analysis - product life cycle Product life cycle involves four main stages which a product has to pass through such an introduction, growth maturity and decline. Numerous business innovate or invent inspired by someone’s great idea to produce a product which would be fresh in market, different compared to others and which also is innovative and perhaps superior to the one which available. Similarly with the most successful company Microsoft corporation’s product Microsoft office which as already touched to maturity stage according to its features: • Product features and packaging try to differentiate the product from those of competitors: Microsoft office is a brand that has extensively diversified
Banyan Tree Pest Analysis
1987 Words | 8 Pages1.o Introduction This report will be examining the success behind Banyan Tree Holdings. It will display how the company’s vision, values, culture and operational strategies helped Banyan Tree Holdings become an international hospitality brand, using PESTLE and Porter’s 5 forces Analysis, it will display how the power of customers influences the growth of Banyan Tree Holdings and how competitive rivalry within the industry helps the company stay afloat. 2. Background of Banyan Tree Holdings Banyan Tree Holdings is an international hospitality brand that manages and develops resorts, hotels and spas around the world. Ho Kwon Ping and Claire Chiang founded it in 1994, with its roots in Singapore.
Semantic Rules In Communication
701 Words | 3 PagesIt could offend the sales person. It really depends on how an individual feels. 2. It's actually very surprising, but semantic is where we have a lot of misunderstanding with language . It's how words are used and as how others understand them too.
Relationship Between Hospitality And Tourism Industry
1572 Words | 7 PagesTo be sucessful in this industry we need a lot of and loyal customers. The loyal customers will keep coming back to the same place if they satisfied through the place they have visited. Customer loyalty give the most important impact towards hospitality and tourism industry. “Hospitality refers
Advantages Of Marketing Communication Mix
3247 Words | 13 Pages2. Introduction Defining an effective Marketing Communication Plan and Communication Mix through a well researched strategy will not only help to reach out to potential customers, but it will also help to adapt and respond to the ever changing marketing environment. This report starts by examining the various promotional tools used by marketers in the marketing of their products and services, including the advantages and disadvantages of the tools. The report goes on to examine the meaning of Integrated Marketing Communication (“IMC”) and the importance of measuring the effectiveness of the Promotional Campaign.
More about Advantages And Weaknesses Of Shangri La Hotel
Nt1330 Unit 2 Health And Social Care
103 Words | 1 PagesRhetorical Analysis Of Chevrolet's 'A Boy And His Dog'
975 Words | 4 PagesBarbie Doll Rhetorical Analysis
1144 Words | 5 PagesDescriptive Essay On Virginia Beach
1132 Words | 5 PagesA Rhetorical Analysis Of GEICO Insurance In The US
977 Words | 4 PagesA Rhetorical Analysis Of Mcdonalds
983 Words | 4 PagesA Rhetorical Analysis Of Camel Cigarettes
593 Words | 3 PagesMarketing Case Study: Haagen Dazs, And I-Star
2688 Words | 11 PagesThe Elaboration Likelihood Model
1014 Words | 5 PagesSemiotic Analysis Of An Advertisement
1884 Words | 8 PagesSituational Analysis: Product Life Cycle Of Microsoft Office
811 Words | 4 PagesBanyan Tree Pest Analysis
1987 Words | 8 PagesSemantic Rules In Communication
701 Words | 3 PagesRelationship Between Hospitality And Tourism Industry
1572 Words | 7 PagesAdvantages Of Marketing Communication Mix
3247 Words | 13 Pages