Also, the internal structure of Alibaba viz its division in 1688.com, Taobao.com, Tmall.com,Aliexpress.com etc help in efficient operations, as well as cost reduction since this, helps them to serve specific segments of customers. Alibaba – Going Global In order for its sustained growth, Alibaba is increasing its reach of operations. It is expanding into Asia Pacific region, Americas, and Europe. The customers of these regions have different demands. Hence Alibaba has taken following steps to help its global growth: a.
With three main ecommerce websites Alibaba (business-to-business or B2B platform), Taobao (customer-to-customer or C2C platform), Tmall (business-to-customer or B2C platform) and its own payment method “Alipay”; the company were able attracted over 400 million people and transformed Chinese shopping culture. The company strength lies in “the Iron Triangle”, its focus on the customer, and unique understanding of Chinese culture and market. The Iron Triangle consists of the company’s excellence in ecommerce, logistics, and finance edge. The ecommerce edge, its two platform Taobao and Tmall are unique and carry little to no inventory unlike Amazon. Alibaba was charge no fees and make money through advertising and small amount of charges through Alipay.
eBay Inc. is world’s largest and most popular marketplace on the Internet. Founded in 1995 by Pierre Omidyar, eBay created a powerful platform for the sale of goods and services to its members. There are millions of items across thousands of categories for sale on eBay, which its site dedicated to fixed price trading. eBay allows trade across the US and international basis with customized sites in markets around the world. Unlike the traditional online retailer, eBay has adopted a unique business model.
Customers will then be able to ship anywhere and anytime. For instance, AliExpress is one of the company that made use of fulfillment and their logistics partner will handle all the warehousing, shipping. Pre-shipment inspection service is available for buyers to choose whether or not they want their items to be checked. Once the buyer’s items have reached their country’s warehouse, the inspection officer will be able to verify whether or not damaged has been made. With this service, customers do not have to worry about receiving damaged goods (New fulfillment…, 2014).
Qantas is also the part of one world alliance. Qantas is one of the second oldest airlines which connect Australia to 81 destinations to 40 other countries worldwide. Qantas and its subsidiaries carry more than 30 million passengers per year to their destinations. ABOUT EXPEDIA Expedia is the one of the leading online travel agent company in the world. It is the American based parent brand which serves globally with the help of other online brands like hotels.com, hotwire.com, trivago, venere.com, car rentals.com, etc.
The price was then lowered when the next generation IPhone was released (IPhone 6s/6s plus). This is done in order to attract consumers to keep purchasing their product, (www.priceintelligently.com). Apple utilised this pricing technique in 2007 where the enterprise reduced the price of the IPhone by $200 two months later it was introduced in the market. The intense 33% price reduction was caused as a result of high demands. Apple utilised premium pricing as they wanted to encourage favorable perceptions among consumers, regarding their price.
Introduction Amazon.com, is an American e-commerce company based in Seattle, Washington. Founded in 1994 by Jeff Bezos, and launched in 1995, Amazon.com began as an online bookstore before diversifying its product lines by adding VHSs, DVDs, music CDs, MP3s, computer software, video games, electronics, apparel, furniture, food, toys, and more. Amazon has since established separate websites in Canada, the United Kingdom, Germany, Austria, France, China, and Japan. Since starting out in his garage in Bellevue, Washington, Jeff Bezos has gone on to form one of the greatest ecommerce sites the internet has ever seen. Amazon in 2009 served three distinct groups of customers; • Consumer customers: through their retail websites, Amazon provides a
Amazon was one of the top online bookstores, which soon converted to the top online retailer across the world, and currently, even though it has a lot of competition, Amazon has a strong base of loyal customers who repeatedly buy from the online retailer.It is often referred to as the online equivalent of Wal-Mart because of its reach and global footprint as well as its aggressive pricing strategies. Here is the SWOT analysis of Amazon. Amazon.com sells in 11 countries and ships internationally. It is one of the biggest retailers and is steadily growing every year. Being the world’s leading online retailer, Amazon derives its strengths primarily from a three-pronged strategic thrust on cost leadership, differentiation, and focus.
ALDI supermarkets, a well-known retailer in business, focused on retaining and gaining customer’s loyalty on those who were already familiar with the ALDI brand. ALDI’s main objective is getting its message across which is offering the best quality products at the lowest price possible. One of ALDI’s marketing strategies is the ‘Like brands’ by which ALDI created high quality products similar to those products of a well-known brand and competitors, but with a lower price. ALDI created blind tastes of these ‘like brands’ where people can taste ALDI’s brands and the national brand to see if they can make a
Amazon.com is a multination consumer electronics as well as clouding computing company that founded by Jeffery P. Bezos in 1994. And they based in Seattle, Washington. It started out as an online bookstore and subsequently, it has an offer diversity of products such as electronics, food, clothing and furthermore products. It has become the largest internet company in the United States and currently, has 230,800 employees working under Amazon.com In addition, Amazon.com is ranked 44th in Fortune Global 500 and featured in World 's Most Admired Companies as well as achieved a third ranking