Advantages Of CSR

1495 Words6 Pages
This term is normally applied to the actions carried out by companies with the objective of taking into account the social impact and environment in spite of it cannot be a short-term profit. The CSR started with the philanthropic doings achieved by the companies, that, in many occasions foresee social policies which later will become in rules of forced fulfillment. Nowadays, the integration of CSR is also seen as a tool to improve the company’s profitability apart from the idea of the idea of environmental and social issue. Investment in CSR It could be said that the business is enough complex to assume extra commitments but, it can be noticed as a great opportunity to increase the innovations in the company. The reasons why an enterprise…show more content…
Business associations encouraging and promoting CSR (CEOE, World Business Council for Social Development) 5. Increase and enhancement of sustainability indices and other awards and honors. 6. Greater presence in general media and dissemination media specialist CSR (CSR Commitment). Competitive Advantages CSR allows make visible all the social value of the company and contributes to the achievement of several features most valued in the current moment: innovation, reputation, transparency, reliable information, confidence and an increasingly agile communication between companies and their stakeholders. As much as the enterprises develop responsible practices of CSR, they strengthen their public image, reaching higher levels of loyalty, credibility and recognition among their clients, workers, suppliers, stakeholders and community in general. This has positive repercussions in the brand, services and products, creating a added value for clients and increasing the ability of competitiveness. Some companies committed with the Social Responsibility has arisen benefits such as the improvement of their financial performance, reduction of the operating costs and improvement of the brand image and reputation. 1. Improvement of the Financial…show more content…
This commitment has developed Mercadona in one of the company references in the distribution sector, with a clear objective: to be the one who give the necessary solutions so as to the client can build by himself the Total Purchasing. This management method, mixed with the teachings of CSR, not only has improved the reputation of the company, but also has generated a positive influence in its suppliers and business partners in terms of contributing to increase the annual benefit. Mercadona Total Quality Model 1. The Client: • To improve the direct communication with the clients. • Maximum quality with minimum cost: Recommended Product. • Coming back to the simplicity due to reduce the prices with a efficient selection. • Closeness to the customer. • Innovation orientated to the necessities (price, environment, and product). 2. The Worker : • Stability, professional development and internal promotion. • Equilibrium between family and work. • Constant communication. • Necessary and continuous formation. • To encourage the participation in social activities each month by promoting special events in the supermarket. 3. The Supplier: • Lifetime
Open Document