Advantages Of Carrefour's Sources Of Competitive Advantage

1. Critically examine Carrefour’s sources of competitive advantage. Are its competitive advantages sustainable? Justify your views.

There are many sources of competitive advantage were performed by Carrefour. Firstly, localization strategy has become an important strategy for multinational corporations to extend to the world. Carrefour was put attention to the localization of its stores. From the staff to the goods and to the shelves of the display, are implemented localization. The staff localization easier to make the company's business philosophy into the business, because the local staff more understanding of local culture and customs. An example from the case study above, the store sells hot meals to French customers in France and pasta

The biggest feature of the chain is the standardization of the success of the sample can be quickly copied, reduce the management costs, improve operational efficiency, increase the weight of procurement negotiations for continuous low prices Guarantee
In additional, in the choice of goods, Carrefour tend to localized. The structure of its products will be due to different countries or regions, consumer habits and consumer psychology to make the appropriate adjustments. The localization of goods also let Carrefour save a lot of transportation costs and distribution costs. Besides, in order to reduce the flow of links, reduce operating costs, Carrefour has also developed its own brand of goods.
Overall, Carrefour's commodity turnover is fast. Carrefour has a strong purchasing power and the ability to negotiate with suppliers, which provides a guarantee for the rapid turnover of its products. Rapid turnover of goods, less occupation of working capital, can greatly reduce the cost of

Employee localization is more likely to make the company's business philosophy into the business, because the local staff to better understand the local culture, habits, customs, language and so on. Employee recruitment is mainly concentrated in the middle and grass-roots staff, the management class as an example, from the head to the director to the manager level. Carrefour should have a set of training mechanisms, employees can get professional skills training through the internal training unit. Where all about the business, various units, such as counters, cash registers, marketing, management and service attitude must be improved and need to have aspects of training. On the other hand, Carrefour should treat part-time staff and shop manufacturers fairly and equally. In addition to requiring part-time staff training, also try to choose long-term cooperation in the manufacturers, hoping that they themselves as part of