Competitive Advantage Essay

Competitive Advantage
Appealing Ama African Queezin Events and Catering Services is stepping into the catering industry knowing very well that there are other competent and well established catering companies in Johannesburg. However, we have decided to critically study the industry and have realized that in order to have a competitive advantage over our competitors; we must do what they are not doing.
In view of the above stated fact, we have decided to offer a wide range of catering services that will meet the needs of a wide range of clientele base. We want to be the one stop shop when it comes to catering services in the whole of Johannesburg. Our clients should be able to sign just one contract with us and we will deliver nearly all they

• The budget for Liability insurance, permits and license: R5000
• The Amount needed to acquire a suitable Facility with storage space for 6 months in Johannesburg: R 36 000
• The Cost for the purchase of furniture and gadgets (fridges, TVs, Sound System, tables and chairs et al): R20 000
• The Cost for Catering Equipment (Standard commercial oven, Industrial Gas Cooker, Baking Sheets and Racks, Mixers, Work Tables, Sinks, Slicers, Scales, Cake decorating Tools, Ingredient Bins and kitchen utensils et al) : R25,000
• The Cost of Launching a Website: R 3000
• The cost for our opening party: R 30,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al): R5,000
Going by the report from our research and feasibility studies, we will need an average R130,000 to set up a catering business in Johannesburg. One good thing about catering business and perhaps other related services that we render, is that you are definitely going to make profits from any business deal that you handle. You are expected to submit quotations that will be enough to cover your expenses and profits as