Advantages Of Catering Industry

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Competitive Advantage Appealing Ama African Queezin Events and Catering Services is stepping into the catering industry knowing very well that there are other competent and well established catering companies in Johannesburg. However, we have decided to critically study the industry and have realized that in order to have a competitive advantage over our competitors; we must do what they are not doing. In view of the above stated fact, we have decided to offer a wide range of catering services that will meet the needs of a wide range of clientele base. We want to be the one stop shop when it comes to catering services in the whole of Johannesburg. Our clients should be able to sign just one contract with us and we will deliver nearly all they…show more content…
To be established we need to get funding in order to offer services and do it to the best of our ability. We need this in order to be able to: • Offering outdoor catering services to a wide range of clients • Engage in Party rental services (renting of catering wares, chairs, tables and tents et al.) • Manage Canteens for corporate organizations. • Event Management • Sales of Cakes Sales Forecast It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. This sales projection is based on our business offerings which involve outdoor catering services, rental services, event management, canteen management et al. On the Average, we look forward to; • Handle about 3 Outdoor Catering Events in a Month • Secure contract to manage 4 canteens for corporate organizations within the first 2 months of launching the business • Sell a minimum of 10 Standard Cakes in a Month • Manage a minimum of 2 Events a Month • Rent our catering wares / party stuffs to a minimum of 4 clients per…show more content…
Part of our business strategy is to work within our clients budget as stated earlier. We want to delivery high quality service as well so it’s difficult for us to put a price on that. But, the bottom line is that we are definitely going to make reasonable profits from any business deal that we execute. • Marketing Strategy and Sales Strategy Ama Africa Queezin aims to be the best catering and events company in Johannesburg. We want to be a house hold name, when potential clients think of a celebration they would like to have they think of us. We want peoples subconscious to automatically remember us because we would have done such a great job with our marketing. Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of the organization. Our goal is to become a one-size-fits- all kind of service people when it comes to catering services in Johannesburg, South Africa. This is why we must explore all the marketing tactics available to us if indeed we want to fulfill our mandate. We will explore the following marketing and sales strategies to promote our catering business; • Direct

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