Advantages Of Cirque Du Soleil

Identifying the Strategy that Cirque Du Soleil use to Create Value and

Achieve a Competitive Advantage Cirque du Soleil is a constant growing entertainment organization that builds its brand equity through innovative and creative approach to the regular circus. Cirque du Soleil reinvented the circus without animals and the traditional approach, the diversified the circus and made it attractive for a larger audience. Currently they grow the organization from seventy three employees in 1984 to close to four thousand currently. In this essay we discuss how cirque du Soleil was able to continue to grow and establish and maintain a competitive advantage. A strong focus on creativity and taken the adventure further with continues believe that the employees are the engine of the organization. With close to four thousand employees representing forty nationalities and twenty five languages cirque du Soleil is able to attract the best talents from all over the world. In the essay we look closer at the unique recruitment process of cirque du Soleil and the employee focused management style. The unique recruitment process of cirque du Soleil can be an inspiration for other service industries, and we see how we could implement some of the processes within the hospitality industry. In conclusion Cirque du Soleil created and competitive advantage by differentiation and sustain their competitive advantage by continues focus on creativity and their employees.

Methodology The