Advantages And Disadvantages Of Quantitative Research
Communication Research Method
Introduction
There is a perception that quantitative research is much trusted because it is claimed to be systematic. But what is quantitative research? Quantitative research is explaining phenomena by collecting numerical data that are analysed using mathematically based methods. Quantitative research also refers to social research that employs both empirical methods and empirical statements. (Cohen, 1980) He says that an empirical statement is defined as a descriptive statement about what “is” the case in the “real world” rather than what “ought” to be the case. On the other hand, empirical statements are typically expressed in numerical terms. Furthermore, empirical evaluations are applied in quantitative research. Empirical evaluations refers to a form that seeks to determine the degree of a program or policy fulfils or does not fulfil the standard. On the other hand, qualitative research is defined as a form of social inquiry that emphasize on how people interpret and make sense of their
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For instance, things needed to be done systematically so that it will not be confusing or messy. On the other hand, unsystematic refers to something done not accordingly to system, plan or method. For example, it might be confusing or messy for the data collected. There are both advantages and disadvantages for both quantitative and qualitative research methods. Moreover, different methods will be used on different occasion and different area. It is believed that quantitative research is more trusted due to people always claim that it is systematic. This raises a question, is qualitative research unsystematic? There are various claims and arguments regarding this issue. Some might support saying that quantitative research is systematic because it is based on numerical data analysed statistically, while qualitative research uses non-numerical data.
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