Proctor & Gamble Author Institution Date Introduction Procter & Gamble (P&G) Company is a big player in the production and sale of various consumer goods. The corporation is the leading manufacturer of common household items in the US and operates in almost eighty countries worldwide (Reference for Business, n.d.). Moreover, the company markets its almost 300 brands throughout the world and derives over 50% of its revenue overseas. The products are classified into beverages, snacks, health care, family care, baby care, beauty care, home care, and fabric care. P&G brands that generate over “$1billion in annual revenues” include Pringles, Pampers, Olay, Iams, Wella, Folgers, Crest, and Charmin, which are snacks, diapers, skin care product, pet food, hair care product, coffee, toothpaste, and bathroom tissue, respectively (Reference for Business, n.d.).
Opportunity* ● The restaurant chains of China are undergoing an unprecedented wave of overseas expansion. Chinese cuisine today plays an increasingly important role in the international market. In the United States, for example, Chinese, Italian and Mexican cuisines have become the three most popular cuisines. There are 50,000 large and small Chinese restaurants in the USA, more than the total number of outlets of McDonald's, Burger King and Wendy's altogether. They account for about 3.4% of U.S. retail outlets of the dining industry and 8.5% of its turnover, with an annual turnover of US$30 billion and 300,000 employees.
With over 4500 stores within the United States and sprawling supply chain it ranks among the top Gartner’s supply chain for half a decade. The firm use Mammoth purchasing power to shape supplier’s behavior which enables the firm to drive down costs. The firm has excelled in its traditional supply chain approach at the same time carrying out continuous improvements by investing more in the emerging technologies to capture more of the e-retail markers that is turning out to be the current norm. Its supply chain model is embedded within three elements that is distribution practices, operating its own fleet of trucks and use of
Pampers - innovation and customer understanding Pampers is P&G’s biggest global brand, used by 25 million babies in about 100 different countries. In 2012, Pampers was the first of P&G’s brands to generate annual revenue of 10 billion dollar. But the road to success of Pampers since the launching in 1950’s has been challenging. A chemical engineer, Victor Mills,
T The Procter & Gamble Co. is a global manufacturer and marketer of consumer products for the Beauty and Grooming, Health and Well-Being, and Household care segments. It was founded 175 years ago and has risen to become an American icon with products like Pampers, Tide, Head and Shoulders and Gillette. It markets more than 250 brands to nearly 5 billion consumers in 140 countries. The total annual net sales equal 83 billion dollars, making it one of the largest fast moving consumer goods companies in the world. Procter and Gamble is an established household brand around the world.
Business Background IKEA is a furniture retailer which sells finished goods to consumers and/or customers for profits. It sells a range of items: furniture, appliances, small motor vehicles and home accessories. As of January 2008, it is the world's largest furniture retailer. IKEA originated from Sweden in 1943 by then-17-year-old Ingvar Kamprad. It is a multinational group of companies which operates over 300 stores in over 40 countries which includes: Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Israel, Italy, Japan, Jordan, Kuwait, Lithuania, Malaysia, Netherlands, Norway, Poland, Portugal,
is the world's largest fast food restaurant company in terms of outlets with more than 41,000 restaurants around the world in over 125 countries and global sales of over $13 billion for the last decade, Yum! Brands has relied upon international development as the major driver of revenue and profit growth. China in particular has demonstrated to be a significant source of growth when they wanted to develop and operate in China. For example, KFC has opened 4,800 restaurants in China and has an objective of reaching more outlets in the near future. KFC has achieved this high rate of growth and operation by assimilating the concept of localisation.
Under the ownership of LVMH, Sephora has successfully expanded over the years and it currently features 17,000 products and 250 brands including famous cosmetics retailer brands like Urban Decay, NARS, Dior and Lancôme. Sephora then created its own private label offering beauty products which includes their very own skincare, cosmetics, hair products, beauty tools and accessories. Generating over $4 billion in revenue as of 2013, Sephora currently have 300 stores in France and 1,700 stores in 30 countries worldwide including Australia, China, Italy, Brazil and Malaysia. Annually, Sephora has 6 million customers visiting the Champ-Élysées flagship store. Sephora’s ability to adapt to changes and develop in unique and innovative ways over time have made them one of the
Walmart: Product Launch Analysis Walmart, Inc. has grown over the last 50 years into the largest retailer in the world, with 260 million customers that shop at 11,695 stores in 28 countries and e-commerce websites in 11 countries. Walmart’s annual revenue tops $485.9 billion and they employ approximately 2.3 million associates worldwide (“About”, n.d.). Walmart is the behemoth of the retail world both in terms of brick and mortar stores and in e-commerce; however, Walmart must continue to employ new and innovative services to keep up with the competition. Amazon, Inc. recently acquired Whole Foods Inc. This acquisition represents Amazon’s further push into the grocery market and with Amazon’s dominant online presence and Whole Foods infrastructure
The brewing industries constitute an important economic segment of any country. In fact, beer is the fifth most consumed beverage in the world behind tea, carbonates, milk and coffee and it continues to be a popular drink with an average consumption of 23 litres/person per year. In the food industry, the brewing sector holds a strategic economic position with the annual world beer production exceeding 1.34 billion hectoliters in 2002 . Typical beer brewing process is illustrated in Figure 1-2. The brewing industry has an ancient tradition and is still a dynamic sector open to new developments in technology and scientific progress.