Advantages Of Content Management System

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ABSTRACT : Most organizations that consider the online channel to be central to their strategy use a Content Management System (CMS) for their website, intranet or extranet. The ‘content’ we refer to in a web-based Content Management System (CMS) is any company asset that exists in electronic format, that is, text, images and rich media. It includes other assets such as style sheet templates and the content derived from integrated systems via either integration or syndication. The CMS is a company asset that has perhaps been overlooked as a source of competitive advantage. We consider the CMS as a platform, and how it could help organizations use the web in challenging times and even give them a competitive advantage. A CMS is a platform for…show more content…
Intuitive indexing, search and retrieval features index all data for easy access through search functions and allow users to search by attributes such as publication dates, keywords or author. Format management facilitates turn scanned paper documents and legacy electronic documents into HTML or PDF documents. Revision features allow content to be updated and edited after initial publication. Revision control also tracks any changes made to files by individuals. Publishing functionality allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify content. Other popular features of CMSes include: SEO-friendly URLs Integrated and online help, including discussion boards Group-based permission systems Full template support and customizable…show more content…
In reality having a CMS is not enough. What follows is a list of 5 issues that are either directly created by content management systems or that a CMS will fail to solve. 1. A lack of editorial control The consequence of this approach is a lack of central control to ensure the quality and accuracy of copy produced. This can lead to contradictions and varying styles of writing across the site. The Solution: Get an editor 2. Uncommitted contributors One of the great selling points of having a content management system is that they allow anybody to post to your website. Unfortunately, just because your staff can edit the site, does not mean they will. The solution: Recognise the importance of the web 3. Poorly trained authors When an organisation rolls out a new content management system they almost always offer some form of training. However, in many cases it is not enough. The solution: Provide video training material 4. No clear calls to

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