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Content Management System Research Paper

952 Words4 Pages

ABSTRACT :
Most organizations that consider the online channel to be central to their strategy use a Content Management System (CMS) for their website, intranet or extranet.
The ‘content’ we refer to in a web-based Content Management System (CMS) is any company asset that exists in electronic format, that is, text, images and rich media. It includes other assets such as style sheet templates and the content derived from integrated systems via either integration or syndication.
The CMS is a company asset that has perhaps been overlooked as a source of competitive advantage. We consider the CMS as a platform, and how it could help organizations use the web in challenging times and even give them a competitive advantage.
A CMS is a platform for …show more content…

This can lead to contradictions and varying styles of writing across the site.
The Solution: Get an editor
2. Uncommitted contributors One of the great selling points of having a content management system is that they allow anybody to post to your website. Unfortunately, just because your staff can edit the site, does not mean they will.
The solution: Recognise the importance of the web
3. Poorly trained authors When an organisation rolls out a new content management system they almost always offer some form of training. However, in many cases it is not enough.
The solution: Provide video training material
4. No clear calls to action As We have already said, most content providers are focusing on conveying information rather than meeting user needs. However, they are also neglecting the business needs too. Even when content providers are thinking about calls to action, they are focusing on the big actions such as “contact us.” Until the user is ready to take those major steps they are left to wander around the website.
The solution: Always guide the user to the next action
5. No sense of

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