Advantages Of Contextual Advertising

3.9 Contextual Advertising: This type of advertisement falls under direct marketing as against brand advertising with the objective of reacting directly to the effects of the advertising campaign as measured by reaction of the users. The advantage of contextual advertising is that it is easy relatively to traditional advertising to measure users’ response. Most often, the expectation of the advertiser is for the user to click on the link and visit the advertiser’s website and usually the advertiser pays per click on the advertisement. The revenue is then shared between the publisher and the network.

It has been observed that the success of contextual advertising is due to the relevance of contextual advertising to its ‘surrounding content’.

This method will help the advertiser to get the best return on investment and help advertising get the desired result for a given expenditure. Impact-based advertising is frequently compared with impression-based advertising, which is interested in on how many times that an advertisement is seen and does not care about variations between different segments of the audience.
Impact-based advertising intends to give the user value for money may it be in entertainment or information and shows positive correlation for the product advertised. Impact-based advertising refers to ‘Web-based content’ on the internet and it can take the ‘form of marketing email messages’. This is made possible by the high-speed internet that is becoming available these

It has to be properly planned, the gains and losses must be carefully thought off and determined beforehand. According to Schenck, (2010), “getting customers to plunk down cash or credit cards remains a painfully slow process in this struggling economy. And that's precisely why it's important--and always will be--to lure potential buyers with promotions. In fact, coming up with attractive promotions has become a bigger deal than ever. When done correctly, promotions get customers out of a holding pattern by giving them an incentive to take action before a limited-time offer expires.” Here are what you need to do. You need to target your effort. Promotions can ignite purchases by ‘established customers, bringing new customers, snatch customers from competitions, rejig ‘current customers to buy differently’ and can be useful during the period of low sales. Hardly can one promotion achieve all these objectives, therefore, you should target your