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Virgin Airline Marketing Strategy

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Virgin Airlines DEFINING CO-OPERATE MARKETING Cooperate marketing as defined by Marketing-School.org is the means by which an organization attracts its potential customers. A corporate marketing team is responsible for determining how to reach the desired customers of the company, and also determining the kinds of advertising and messaging tactics that will appeal to them (Marketing-Schools.org). Anbumani notes that: “A cooperative is an autonomous association of persons that are united voluntarily to meet their common needs whether it is social, economic, or cultural and also their aspirations through a jointly-owned and democratically controlled enterprise’’. They are business entities where people work together to solve their common problems, …show more content…

Below is a list of some best benefits that Heidi has listed that a business can benefit from networking: List of benefits Information Sharing Networking provides opportunities for a business to ask questions and receive feedback. Discussing other points of view expands knowledge base, and allows the business to see things from a much broader perspective and helps the company Learn from other’s e.g. its customers and this is “best practices” and beneficial to the company as it saves them time, energy and resources. Connections No business would want to miss the opportunity when one comes their way. Most of the times there is always a need for information-sharing, joint ventures, partnerships, and needs for services. Having a wide network of individuals to contact can be the difference in seizing the moment or missing it completely. Promotion When a business is promoting itself, having a large network in place can assist in driving the business forward, promoting new products launch, or bringing new members to the business. “Word of mouth” is still strongly one of the best forms of advertising. Networking can help in Spreading good information about the business and may provide leads for career advancement or organization …show more content…

• by the involvement of the airline with Free The Children, the virgin-Atlantic intends to adopt three villages over the course of the three years and make sustainable change for those communities. • Virgin Atlantic is also working with Free the Children to run a programme of school tours in the UK in order to empower young people of UK to get involved and become social entrepreneurs (Virgin-atlantic.com). Free The Children was founded in 1995 by international child rights activist called Craig Kielburger and it is the world’s largest network of children that’s helping children through education, and has more than one million youths involved in innovative education and development programs in 45 countries (Virgin-atlantic.com). How Virgin airlines are using

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