STRATERGIC SOURCING/PROCUREMENT Strategic sourcing is the development of relationships between the supplier and the management to acquire goods and services for the needs of the business. In the past SOURCING was termed as PURCHASING. The term SOURCING implies a more complex process suitable for products which are strategically important. Today due to the competition and the emerging new technologies, competitiveness between firms is vastly observed; therefore acquisition of the best available capabilities inclusive or exclusive to the organizations is given vital consideration. In such matters sourcing is not only taken at the level of management but also considered a crucial element of the survival of the business and given high importance.
But we also help you to generate new sales directly from your existing customer base, both by increasing sales of the same product and by selling additional products. Transcom has the capability to support varied and complex products, and to introduce them effectively to customers in day-to-day service interactions. Successful cross-selling and upselling efforts require more than just an understanding of product and service features and benefits. Agents need to be adept at the art of building relationships with customers, identifying customer needs during any type of interaction, and taking appropriate action to satisfy the customer’s need while maximizing cross-sales and upsales for you. Collections Early collections In the early collections area, Transcom’s primary objectives are to resolve debt, rehabilitate customers and reduce incidence of future debt.
This study is an initial attempt to consider several ways to manage Propen-tus’s relationships and interactions with existing and potential customers, in other words, customer relationship management (CRM). According to Buttle and Maklan (2015), CRM is not only about the application of technology but also a strategy to learn more about customers’ needs and behaviors in order to acquire, retain and develop stronger relationships with them, or even to terminate the relationships when needed. CRM affects the way how a com-pany operates to improve customer service and marketing functions to market more effectively and increase sales. It is grounded on high quality customer-related data and enabled by information technology (IT). 2 BACKGROUND 2.1 The
Service delivery could definitely be judged from direct customer experience. Good service and efficient customer care are aspects of service management that eventually establish customer loyalty. Successful business globally have continuously channeled considerable resources and manpower to control and establish reliable customer relationship strategy with a view to driving sales via customer loyalty mechanisms. With the use of integrated information systems and communication technology, organizations are now able to support customers within a broader geographical spread. More often than not the customer may require assurance of
• ERP systems plays an important role in decision making process in either aspects of the organization as it have complete information of the organization at a single platform so it help to learn from past experience and to think about future decisions. • Automated purchasing is a great benefit for the organization such as when their inventory lowers down from a marked level the automated order would be placed due to which they would there will no shortage of inventory at the run time. • It helps in checking the vendor performance
KM also helps avoid redundant efforts and avoid making the same mistake twice. KM allows the organization to communicate important information widely and quickly and makes scarce expertise widely available. It also helps stimulate innovation and growth. Discuss in what ways are Accenture’s KM leading to the “new world of Business”? Information is the heart and soul for any organization the looks to enhance its performance.
A business employing B2B methods also has the ability to customise a sales process for each client, but using technology they can call up information on clients readily and with superior knowledge. Some very able B2B companies are able to plan accounts and profitability with great accuracy, using intelligence and even specific arrangements with clients allowing them to share greater depth of information, in order to create better partnerships and longer term business relationships. (cxm.co.uk, 2018) Primary Characteristics of B2C models As the most popular and well-known of all models of commerce in the modern world, the Business to Consumer (B2C) model is defined as commercial business where the customer is the end-consumer of any products and services that
This allows marketers to receive feedback about their products almost instantly. Also, they can comprehend and estimate the response of a new product and accordingly manufacture. It saves a lot of advertising cost and prevents losses and they can dynamically make changes to the product to suit the customer’s need. Everyone who is in business is aware of how important marketing is for a number of reasons. One of the main reasons is to expand their company and their reach to potential as well as existing clients.().
The CRM approach analyzes data about customers ' experience with the organization, in order to improve business relationships, specifically focusing on retaining customers, in order to drive sales growth. CRM (Customer Relationship Management) is software that is used to record, track, and report on all prospect, customer, and vendor activities and transactions. CRM allows the travel agency to have information that is immediately available, complete and up-to-date, enabling them to respond appropriately to any request, to increase effectiveness and success. Importance of Customer Relationship Management (CRM) in a Travel Agency Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with travel customers. Customer relationship management is not only pure business but also ideate strong personal bonding within people.
The high tech information system is a must that links the shop to designers and finally to the distribution system. new innovational cloths , their designing and quick reaching strategies to the customers are another positive steps which is responsible for the best cash flows of the company. Centralized warehouse for ZARA no doubt brings out best for it as it easier for the company to have the control over its strategies of distributions of its network of distributions ANSWER TO Q3 HORIZENTAL & VERTICAL INTEGRATION STRATEGIES. The Main Point of Distinction Zara has is ZARA marketed research are interlinked and also inter dependent to each other in case of streamlining the product enhancements and product development through vertical and horizontal integrations. Also key point is also that ZARA manage the strategy of distributions and vertical integrations also, while cutting cost as they do not out source.