ipl-logo

Advantages Of Digital Advertising

1806 Words8 Pages

The word advertising originates from a Latin word advertise which means to turn to. The dictionary meaning of the term is "to give public notice or to announce publicly" . Advertising refers to a marketing vehicle that is designed for the masses. Digital Advertising is a paid form of promotion of ideas, goods and services using internet so as to reach the masses. According to the Internet and Mobile Association of India With more and more people accessing the web through mobile phones, the internet user base in the country is projected to touch 243 million by June 2014 . With the growth in internet users in India Digital Advertising finds a power to engage a number of customers at a time. So this paper dives into the world of Digital Advertising in India to explore the grounds of rise in Online Advertising.
Methodology- The Methodology applied for …show more content…

* Web superiority over other advertising medium.
* Web page (advertisement) can be updated any time and changes or corrections are painless.
* Digital advertisement works 24 hours a day, 7 days a week, 365 days a year.
* In online advertisement specific interest groups or individuals can be targeted.
* Digital advertisement can effectively use the convergence of text, audio, graphics, and Animation.
* Digital advertisements are cheaper in comparison to traditional advertisement. There is no printing costs, no postage costs etc.

Benefits of Digital advertising
The Internet has great potential as media carrier compared to traditional media. It offers higher selectivity which is tailored to the user 's profile. The customer can also customize the adverts as he/she is in charge of his own navigation. Through the online advertising the advertiser can get quick, easy and inexpensive feedback in real time, which no other media offers, providing a higher feedback rate. Some other benefits of online advertising are as under:
* Digital advertising facilitates the advertiser to reach an absolutely pinpointed and targeted

Show More
Related

  • Pathos Ethos In Advertising Essay

    832 Words  | 4 Pages

    Everyday the average person is exposed to around 4,000 advertisements a day according to The Business Journals. Advertisement has became a huge deal in America. In 2017 it has been estimated that 206.77 billion dollars was spent on advertisements. By 2021 that amount will go up to 259.19 billion dollars according to Statista.

    Read More

  • Pathos For Cvs Pharmacy

    1199 Words  | 5 Pages

    The internet becomes one of the most important things in the 21st century. Big companies, small companies, professional people and pharmacies have their website to provide the information that their customers or fans need. They work on their website to convince and persuade the people to use their product. “cvs.com” is a website for a famous pharmacy in the United States “CVS.” It is a very useful site for everyone want to know what the CVS pharmacy have.

    Read More

  • Jib Fowles Analysis

    754 Words  | 4 Pages

    Advertising is a strategy used to pull in someone’s consideration of a product or item of sale. Publicizing is a critical and basic method for organizations to make themselves known in the advertising game. Most ads can be found in daily papers, magazines, bulletin, transports, web, and on the radio, flyers, pamphlets or publications. Basically here is the point of an ad. Imagine yourself walking down the street and you spot a hundred-dollar bill on the ground, so of course you bend to pick it up, but it begins to drift away.

    Read More

  • Hollister Advertisements Analysis

    739 Words  | 3 Pages

    The average American is exposed to 4,000 to 10,000 advertisements a day (Marshall). This can include emails, commercials, billboards, and many others. Advertising is a means of informing choice to its viewers, and it is vital to the success of any business. Although advertising is necessary, over the past fifteen years, advertising has had a negative effect on culture by encouraging conformity and having harmful effects on self-esteem as well as financial status.

    Read More

  • A Rhetorical Analysis Of GEICO Insurance In The US

    977 Words  | 4 Pages

    Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

    Read More

  • A Rhetorical Analysis Of Mcdonalds

    983 Words  | 4 Pages

    Advertisement plays a big role in our society and it’s a way of attracting people ‘s attention. For instance, McDonald’s website illustrates a vision of focus, perspectives and colors to approach the audience in a way of selling products only using three methods. These methods are logos, pathos, and ethos. Logos is an argument or form based on a logic, pathos make appeals based on emotions and ethos is the form or appeal of character or credibility. Using these three methods is a way to analysis how McDonalds persuade, inform, and reminder in advertisement.

    Read More

  • Explain How Does Advertising Mirrors Society

    1126 Words  | 5 Pages

    Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

    Read More

  • Gatorade Advertisement Analysis

    961 Words  | 4 Pages

    In conclusion, there are many different ways to advertise. Likewise, there is many tools and mediums to choose from. The main reason for advertisement is to grab the consumer 's attention to buy the products. There is a quote says, “Nobody reads ads. People read what interests them, and sometimes it’s an ad.”, (Howard Luck Gossage).

    Read More

  • The Pros And Cons Of Google Adsense

    1161 Words  | 5 Pages

    Google AdSense is among the best-paying ad networks that enable exceptionally contextual advertising to be served by publishers on weblogs and their sites. Advertisements being incredibly targeted leads to altitudinous CTR and better income. As a result, the AdSense network has been joined by an exceptionally large number of publishers. Across the way, few disadvantages come with all these edges.

    Read More

  • Impact Of Digital Marketing And Online Brand Alliance

    1949 Words  | 8 Pages

    TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

  • Portrayal Of Women In Advertising Essay

    1640 Words  | 7 Pages

    Introduction: The oxford dictionary defines advertising as publicize (goods to promote sales, or a vacancy, to encourage applications). Advertising is a very well known and significant part of the marketing world for any business. Advertising makes millions

    Read More

  • Advantages And Disadvantage Of Social Media

    1864 Words  | 8 Pages

    Name : (Quintus) Gan QI Xiang Student’s iD : 0322280 Question: What are the advantages and disadvantages of Social Media? Justify your answer with relevant evidences. The definition of social media is a group of internet-based applications that allows the creation and exchange of user-generated contents such as tweet, post, picture, audio files, video and others more which is created by users of an online system and service.

    Read More

  • Electronic Word Of Mouth Advantages And Disadvantages

    1282 Words  | 6 Pages

    2.1.2 Basic elements of word of mouth: • Educating persons about your products and services. • Identifying persons most likely to share their opinions. • Providing tools and instruments that make it easier to share information. •

    Read More

  • Disadvantages Of Digital Business

    1600 Words  | 7 Pages

    Introduction “Companies today are rushing headlong to become more digital… This often results in piecemeal initiatives or misguided efforts…[regarding their use of social media platforms]” (Dorner and Edelman, 2015:1) In a society where social media has a profound impact on businesses we ask ourselves just how effective can it be? And if not effective, what are the negative impacts?

    Read More

More about Advantages Of Digital Advertising

Open Document