Advantages Of Electronic Banking

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"In its simplest form, electronic banking may mean the provision of information about the bank and its products via a page on the internet" Daniel (1999). Daniel (1999), however, defines the term as "the provision of information and/or services by a bank to its customers via computer, telephone or television". A more developed service, as Daniel (1999) says, can provide the customers with a way to use the service through their accounts to accomplish the needed transactions and perform any desired purchases of products either online or any other electronic channel whether it is TV, telephone or automated teller machines (ATM).
The severe competition pressures and the non-ending customers ' requirements force the banks to develop new technologies
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The decision depends on consumer’s socioeconomic characteristics, on one hand, and his/her demographic characteristics, on the other hand. Such characteristics, including the customer 's income and age, affect deeply the customer 's choice whether to accept and use the provided e-banking services or not (Anguelov and Hilgert, 2004). This choice also depends on the customer 's perceptions of the used means of technology, including the customer 's perceived ease of use. Another characteristic is the customer 's personal preferences, including that customer 's desire for control over when a bill is paid according to his/her convenience (Anguelov and…show more content…
One of the advanced services that have been introduced by banks is electronic banking or e-banking. Although e-banking services can improve banks’ efficiency and competitiveness, it is unfortunately still believed to incur a high level of implementation risk (Salhieh, et al, 2011). Therefore, banks need to know where they should improve themselves (Huang et al., 2004). Banks that want to offer their services electronically must first ensure that all necessary infrastructures, workforce, and banking functions are in place and working at maximum efficiency (Salhieh, et al, 2011). So, the banks need to add more functions to prove their readiness to offer e-banking services to their clients (Maugis et al., 2004).

Banks and other financial institutions have always tried to utilize technology initially for internal use and communication and then as a vehicle for external communication and transactions with their customers (Giannakoudi, 1999). In the early 1990s, banks turned their interest to computer technology, and were able to offer services through personal computers owned and operated by customers at their convenience through the use of internet propriety software (Salhieh, et al,
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