CHAPTER 7
MARKETING PLAN
COMPETITIVE ADVANTAGE
Frappe-o-Cake aims to serve the all-time favorite dessert in a new and unconventional way without reducing its value and with an equal positive feedback on customer satisfaction. Our flavors are currently Blueberry Cheesecake, Red Velvet, Chocolate Mousse and Oreo Cheesecake. With that being said, our flavors are the closest resemblance to the desserts thus giving a unique experience.
Product
After experimenting with different ingredients, we came up with frappes with dessert flavors that resemble their cake counterparts. So far, we came up with four successful products that are acceptable by our potential target market. These products are Red Velvet, Blueberry Cheesecake, Chocolate Mousse and Tiramisu. These products are as thick as a milkshake. We learned that using less milk in the mixture can create a thicker beverage and thus meeting our customer’s preference. Since our product is still a frappe, we infuse latte powder into the mix that consists of milk, cream cheese, water and sugar. This finishes the beverage with a unique flavor answering to all our customer’s expectations. Finally the product is topped with vanilla whipped cream, making it a sweet tooth’s delight.
Red Velvet This type of cake is usually red to brown in color. It has a very distinct flavor that resembles a chocolate and vanilla mix. In our product, we incorporated the same flavor and look but in liquid form. It is considered as sweet as the
Their slogan is “These new see thru cartons are part genius, part torture.” What they’re trying to say is that their ice cream is irresistible already and with their new clear cartons, it’s even more irresistible. They go express that more at the bottom when it says “Control yourself. Because now you can see the sweet, delicious ingredients in every carton. Sorry, not sorry.” Just like Edy’s, Blue Bunny strategically used common flavors people would recognize.
Their are a lot of sweets you can choose from such as gummy bears,chocolate foundtain,cotton candy,Ice Cream,and more. I also love their sprinkles and toppings. Now on to the next paragraph.
Anyone who has had the pleasure of tasting a chocolate bar and sweethearts can all agree on the fact that they are both different with a sweetheart you will notice that they are hard and round like a 2d figure they are a little bitter but as well with that sour flavor you will notice they are mostly sweeter than anything. With a chocolate bar a few things that set this candy apart from sweet tarts is that, a chocolate bar is flat and the bar actually has the brand name Hershey printed on it. Not to mention, Hershey 's milk chocolate is sweet, but it’s different with the first candy there are multiple flavors in one box and they are all fruity. There are many different kinds of Hershey’s chocolate but, milk chocolate it’s just one flavor when
So why go to all the time and effort of baking when you can let Costco do the work for you? Two Delicious Choices These inexpensive cakes come in two basic flavors - chocolate and vanilla. The vanilla "white cake" is filled with a thick layer of vanilla cheesecake mousse and topped with white buttercream frosting.
The flavor difference between the types of agave syrup can be likened to the difference between white and brown sugar or between light and dark corn syrup. Light agave syrup offers a neutral flavor with mild caramel notes, while dark agave syrup offers a stronger caramel flavor. In much the same way, white sugar offers only sweetness with
Set up in the year 2005, by award winning chef Mary Teehan, Truffle Fairy offers a wide range of chocolates, fudges, gluten free cakes and sugar free muffins for all occasions. The chocolates are made within the premises, in full view, filling the air with a wonderful aroma. The must try’s here are the Mexican hot chocolate, White hot chocolate and chocolate brownies.
All of its pleasant ingredients came together so perfectly to reveal something so simple yet so stupendously amazing. I think that chocolate and vanilla are one of the best combinations. They just instantly come together to elevate such a simple dessert into something so delicious that you can 't describe it. Leaves you with no words in your mouth. Wanting more and
Montreaux Chocolates USA Case Key Questions Discuss the key challenges and marketing issues Andrea Torres must address at this time. Why do you feel these issues and challenges are key to the success of the new product line? The first and most important issue is the name for the new Chocolate. Apollo has a share of 15.4% in the US market in the field of the confectionery product, making it the second highest after the Fischer on the market in year 2011. Such a large share of the market will mean a strengthening of relations of the Apollo with its confectionery products.
However, the new modified dessert contained twice the amount of sugar than the original yogurt (Moss 475). In addition to the product being unhealthy, Stephen reportedly said in a meeting that people bought what tasted good and that he would continue to promote his business. Nevertheless, when adding more sugar or simply modifying the product to appeal the customer it makes it more addictive and more likely to be bought again. To continue manipulating the food without informing the customers that the product is now more addictive becomes a moral issue. The responsibility then lies with the companies to inform the consumer of such engineering in the food to allow them to make their own independent decision of purchasing a
On special occasions, you can find Guatemalans celebrating by eating a delicious dessert called Tres Leches Cake. Tres Leches Cake translates to “three milks cake” in English and is named after the main ingredients: three different types of milk. To make this dessert, you prepare a sponge cake using the usual flour, sugar, eggs, (etc.) and bake it in the oven. After it’s baked and cooled, you poke small holes into the cake and pour on top the mixture containing the evaporated milk, condensed milk, and whipped cream (the three milks). Once the cake has absorbed the milk mixture, spread on top some whipped cream and serve it.
While the oven is heating cream butter and sugar until its fluffy and light, then you can beat it in eggs and vanilla extract. In the separate bowl sift baking powder, flour and cocoa in each other. When everything is done, add flour mix to the creamed mix in stages (1/3 at a time) and mix them well. Fold in chocolate chips until they are combined. Spoon a tablespoon of the mixture on to a baking tray and just let it drop off the spoon and repeat it several times.
Cadbury was originally founded by John Cadbury where he started a stall at Birmingham in 1824. John Cadbury retailed handmade cocoa and drinking chocolate which were produced by using a pestle and a mortar. As tea, caffeine, cocoa and drinking chocolate were deemed beneficial when compared to alcohol, John Cadbury was certain on establishing the production of his company on a viable scale and John Cadbury purchased a four-story warehouse for his production to take place. As a result, John Cadbury has successfully produced more than 10 assortments of drinking chocolate and 11 different cocoas by 1842.
In DD retail stores, Frozen Coolatta® and smoothie options have not drawn enough attention to fulfill the demand of these beverages. There are a lots of drinks out in the market for children but almost no option for handcrafted milky beverages besides the drinks which serve only in these days authentic coffee and soda shops nowadays. Starbucks also offers Flavored Steamed Milk, Organic Chocolate Milk Box and couple seasonal drinks for kids but their fancy-creamy coffee based Frappuccino® drinks are still the favorite item in the market among today's
A.This is the kind of chocolate that most people are familiar with and enjoy the most 1.while you are letting it melt in your mouth notice how smooth and creamy it is B.The reason milk chocolate is called milk chocolate is because obvisally it contains cow milk which gives it a more smoother and creamier taste. 1.But milk chocolate can also be made which sheeps milk and goats milk which it actaully a bit more cremier than the cows milk
CONCEPT OF SHELF-LIFE EXTENSION: Chitosan is a polymer which is extracted from chitin. It is natural, and thusly biodegradable and biocompatible. As a novel food preservative, chitosan offers the possibility to form edible film coatings on fresh or processed perishable foods in order to extend their shelf life. The chitosan film has antimicrobiological properties which allow it to protect the food it is coating.