Advantages Of Fappe O-Cake

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CHAPTER 7
MARKETING PLAN
COMPETITIVE ADVANTAGE
Frappe-o-Cake aims to serve the all-time favorite dessert in a new and unconventional way without reducing its value and with an equal positive feedback on customer satisfaction. Our flavors are currently Blueberry Cheesecake, Red Velvet, Chocolate Mousse and Oreo Cheesecake. With that being said, our flavors are the closest resemblance to the desserts thus giving a unique experience.
Product
After experimenting with different ingredients, we came up with frappes with dessert flavors that resemble their cake counterparts. So far, we came up with four successful products that are acceptable by our potential target market. These products are Red Velvet, Blueberry Cheesecake, Chocolate Mousse and Tiramisu. These products are as thick as a milkshake. We learned that using less milk in the mixture can create a thicker beverage and thus meeting our customer’s preference. Since our product is still a frappe, we infuse latte powder into the mix that consists of milk, cream cheese, water and sugar. This finishes the beverage with a unique flavor answering to all our customer’s expectations. Finally the product is topped with vanilla whipped cream, making it a sweet tooth’s delight.

Red Velvet This type of cake is usually red to brown in color. It has a very distinct flavor that resembles a chocolate and vanilla mix. In our product, we incorporated the same flavor and look but in liquid form. It is considered as sweet as the

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