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Garuda Indonesia Essay

992 Words4 Pages

Nowadays, as transportation takes important role in daily lives, it has been demanded to be rapid, reliable yet affordable (Ishutkina & Hansman, 2008). Air transportation is the most preferable media because it is matched with those criteria needed. This brings advantages for the business of air transportation or aviation industry. Furthermore, according to Prideaux (1999), without air transport, tourist destination will be highly restricted to road and sea transport.. The trend is also occurred in Indonesia. Aviation industry in Indonesia is considered as prospective domestic industry (Saraswati & Hanaoka, 2013). The global airline industry continues to grow rapidly, but consistent. In the economic side the airline industry has increase from 2010 to 2014, although the increasing of the profit is not drastically but it goes gradually. It shows that profitability of the airline industry is all depend on the economic situation As we can see from the statistic …show more content…

One of the strategies of Garuda Indonesia is emotional branding which start in 2009. Garuda Indonesia has launched Garuda Indonesia Experience which offers the best aspect from Garuda Indonesia to their customer from the time that they are booked the ticket until they arrived at the destination. If we looked up the vision of the Garuda Indonesia, the Garuda Indonesia Experience was related to their vision because they want give service to the worldwide customers with the touch of value Indonesian hospitality. The Indonesian Hospitality known as “5 senses” which cover sight, sound, scent, taste, and touch and include the “customer touch point” start from the pre-journey service, pre-flight service, in-flight service, and post-journey service. Garuda Indonesia always try a new strategies to make their customer loyal to their service. Another strategy is comes from the promotion. GATF

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