Advantages Of Generation Einstein
Generation Einstein and the advantages of technology.
Consumers are becoming more digital then before. In these days it has become crucial to be connected with each other and it is all about being connected to each other. Nowadays everybody has a smartphone, tablet or any other device. These digital devices are being used for almost every daily routines like the trip to your work, or finding a vacation location, to be connected with colleagues and friends and family, to buy products and many more other things. Generation Einstein has an important role in the digitalization of our world. Generation Einstein also known as Millennials will be defined as people born after 1988 in this thesis, this generation has grown up their whole life in an digital native. In this century is a lot of multimedia applications, this generation cannot imagine their world without any socialmedia or other devices. (Wikipedia, 2014). This generation has grown up and
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Kees de Hoog is more specific about these generation he said that just because they understand the new technology better than the previous generations this doesn’t define them as more social, smart then the previous generations. He also said that these generation mostly grew up with divorced parents and that this make them more a status symbol with a high expectation to perform huge so that their parents can tell how good their child is. He thinks that if this generation is defined as smart and fast . Then the housewife also belongs to this target, because housewife’s perform different tasks simultaneously. (Wageningen UR, 2006)
In the article by William Deresiewicz is to conclude that this generation that spend a lot of time behind their screen have created an firewall between them and the ability to really get to know themselves. William Deresiewicz said that:
‘’Technology is taking away our privacy and our concentration, but it is also taking away our ability to be alone.’’ (Deresiewicz, 2009, p.
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