Going digital – transformation in banking sector
Digital transformation in Banking sector has begun. In the process of going digital, established institutions are introducing digital platforms that could help their customers have a better experience. While, startups in this domain are coming up with an approach of having “digital platform” as the only way to function. Customers today are introduced to a digital platform that takes care of all their banking functions from opening a new account to handle issues relate to their existing account, and helps resolve issues associated with their debit or credit cards.
Customers across the globe have been continuously demanding a digital medium that can make their banking functions simple. As per
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Whereas the new players (startups) are trying to enter the sector by offering digital-only as a platform for banking. The two components that these players should focus upon while going digital are: First, managing their people – they should try to convince their people of the need to rebuild their culture. The bank should try to ensure that their people should not considered going digital as machines replacing humans (employees). The aim of going digital is to make the banking process better & efficient. The banks should make their employees realize the role they will play in the process of going digital. Second, the banks should understand and focus on …show more content…
The model proposes that having a digital only banking model will help fulfill customer expectations quickly and effectively. While the article reveals six key factors leading to success in building digital banking business; the one that I found crucial is 'culture' – the article mentions, the need for restructuring culture in banks. The first aspect that banks should focus upon is changing their culture is to shift from a traditional work environment to an open work culture. Often going digital is accepted by employees with hesitation; at least in its initial phase. Particularly in the banking sector where for decades, the process has been such where even to get minor information such as knowing the balance in the bank account the customers have to visit their bank. Neither customers, nor employees can think of and accept having a digital platform that can aid them with quick banking function. Therefore, rewiring the culture in the banks sounds a bit challenging
Economic Issue: Forming the Second Bank- The second Bank of the United States was formed for many reasons.
Beginning with bank reform, the New Dealers were able to maintain oversight in the banking industry, which had previously been an unregulated and unpredictable source of capital. The Glass-Steagal Act and the Emergency Banking Act signaled a shift from a lassiez faire approach to the banking industry to one that ensured banks were making responsible loans and not gambling with depositor’s savings in the stock market. By not allowing banks who were considered “irresponsible’ to reopen and separating the savings and investment functions of the banks, a more secure system began to emerge. The impact of this legislation was immediate, as bank failures dropped dramatically. Additionally, major breakdowns in the banking industry were avoided until fairly recently, which came as a result of the repeal of Glass-Steagal.
With the people taken care of next will be focused on regaining trust with the banks and security of deposits
Elliot’s responsibility to her branch is to work with her team to seek out clients with a net worth of at least $5 million and at least $1 million in liquid assets to invest with the bank. Elliot also has responsibilities to the approximately 250 Mexican clients that have accounts with Citibank. She has to make sure these valuable clients are well tended to and satisfied with their banking experience and investments with Citibank. Elliot should put the needs of Citibank above those of her clients since her clients can do little to protect her from the legal consequences for aiding criminals. 4.
This bank could also help benefit the government to use it
Bank of America: Mobile Banking This essay is based on the case “Bank of America: Mobile Banking” which is dated on May 2012. We will first present benefits mobile banking provide to consumers and highlight reasons why many consumers haven’t adopted mobile banking yet. Furthermore, we will look into Bank of America motivation to offer mobile banking to its customers and review associated costs and risks of mobile banking implementation. Then understand what lessons can the bank learn from its online banking operations and analyze costs and benefits of having customers migrate to online banking.
Organizational Strategy and Objectives The foundation of Wells Fargo’s strategy is its focus on customers. The company’s strategy tends to drive the choices they make and also enable them to prioritize its efforts, differential from peers, and build a lasting value for customers, employees, communities, and shareholders. The diversified business model tends to provide the company with the stability and the strength as it assures communities and customers that it exists to serve them and also the future generations. The objectives of the company are to be the leader in financial services in areas of team member engagement, customer services and advice, shareholder value, innovation, corporate citizenship, and risk management (Wells Fargo n.d).
Therefore, the source of competitive advantage for Barclays would be quality customer care as envisaged in their strategy in citizenship and continuous development of new and unique products for the market. The ability to enjoy economies of scale from supplies and large capital structure should also offer Barclays, a hand in increasing competition. Institutional capabilities and endowment Barclays bank has both physical and intangible resources to help it grow to a leading financial institution in its strategic plans. It has both distinctive and threshold capabilities to allow it create a competitive advantage against its rivals (Warner, 2010).
TCii (2011) describes the importance of digital marketing that as the world is moving from analogue towards digital, people are consuming more and more digital content on a daily basis just as increased usage of mobiles, computers at works laptops and other gadgets-the companies who have yet not recognized this in their marketing strategies need to adopt it fast. The pace at which world is focusing on digital marketing it is possible that soon it will eliminate the traditional forms of
I would frame the banking as an industry that is built on trust. Trust that is reaffirmed by the governments, and regulators. Banks have an imperative role in our economic growth, and development. Correspondingly, without the bank industry, there is no industry to replace them as the conduit for social and economic policy. Equally important, there is no industry to replace them as the key performer in creating our economies multiplier effect.
Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012) state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.
The aim of this report was to research and understand what exactly digital means, the importance of the digital world to companies today and how they use it to the best of their ability for the positive performance of their business. Through our research of academic and peer reviewed articles and journals we learn how digital space can provide a world of opportunities to organisations as we focus in on the hospitality industry and the hotels who make the most of the digital platforms available. We are aware that many companies are rushing to become digital in order to reap the awards of these opportunities, but we look at how they surge to be effective or in some cases fail and see a decline in their digital popularity scale. North, 2014 discusses how consumers have little or no loyalty to brands and are willing to move from one digital platform to another as technology changes. Yvonne – Introduction (600) Aoife – Conclusion & Part A (800) Nadia – Referencing & Formatting & Part B (300) John – Technology Paragraph.