ipl-logo

Google: The Four Types Of Open Innovation

1340 Words6 Pages

Introduction
Innovation is a new idea, business model or process developed or articulated as a result of a need to find better ways to serve the customer. Innovation is an effective use of a novel idea or practise existing either inside the firm or organization or outside it to improve the firms’ competitiveness in the global economy.
The concept of open innovation assumes that a firm can look at external and internal factors to improve its processes and technology. The central idea lies with regards to harnessing the knowledge available openly and being agile to adapt to market needs and serve the customers better. There are a few types of open innovation methodologies.

Types of Innovation
The concept of open innovation (Figure 1) assumes …show more content…

As we have seen above, inside-in innovation strategy is to develop organically yet provide the flexibility of working for a separate entity within a firm. Google’s Innovation time-off program allows its employees to spend 20% of their work time on projects that interest them and they think will benefit Google and its customers. Google can allow new ideas to turn into a profitable venture using its existing assets, market positioning, capabilities and resources. 3M started a similar model much earlier with 15% of time for on personal projects.
Why does Google practise the innovation time-off program? What are the benefits?
The program creates an entrepreneurial drive within its employees and given the vast amount of possibilities (with open interfaces) in Google’s platform, there are a lot of avenues to test and add value for Google. The implementation of new ideas is also much faster given the flat organization structure at Google. This setup breeds inside-in innovation. For instance if a Google employee has a great idea, she is empowered to take the idea to fellow Google engineers without having to clear it with some …show more content…

As a result, Google has been able to continuously create new products and enter new business areas.
While internal and external sources for open innovation provides with plethora of opportunities to innovate, the inside-in innovation method allows to leverage on the strengths of the company, use it as a podium to be able to pursue innovation of products and business models which are highly relevant to the open platform of Google.
Google does not have a baggage of hierarchy as it is a fairly young company (15 years) and the average age of Google employees is 29 years. A young, innovation oriented and change-prone management further strengthens Google’s position as an innovation powerhouse.
In accordance with the fast changing world and disruptive technologies, an inside-in or “intrapreneurial” approach to innovative technologies and business models provides Google the competitive edge which is imminent for the success of the

Show More
Related

  • Hrm 531 Week 3 Quiz

    407 Words  | 2 Pages

    9. How likely is the innovation simpler? 10. How likely is that the management will easily ratify to integrate innovation in organizational policies? 11.

    Read More

  • Summary Of Is Google Making USupid By Nicholas G. Carr

    1009 Words  | 5 Pages

    Are there logical or emotional appeals that can affect a reader? Could it temporarily or maybe even permanently affect your personal opinion? In the article “Is Google Making Us Stupid?” by Nicholas G. Carr, there is a clear effect of multiple forms of appeals being used in his writing. The excellent use of tone, fiction, and multiple rhetorical devices make his article a well-written one. The author uses logos, mainly because he’s trying to appeal to a more logical and more intelligent audience.

    Read More

  • Summary Of 'Is Google Making USupid' By Nicholas Carr

    434 Words  | 2 Pages

    Summary of "Is Google Making Us Stupid" by Nicholas Carr The internet has become a necessity for many people these days, it provides quick information and is a primary source of knowledge. In the article, "Is Google Making Us Stupid", the author Nicholas Carr, is describing the effects that technology has on the human brain. Carr begins with a scene from the end of Stanley Kubrick's 2001: A Space Odyssey, where supercomputer HAL is being disconnected by astronaut Dave Bowman who was sent to space on a deadly mission by the machine.

    Read More

  • Nicolas Carr's Is Google Making USupid?

    1058 Words  | 5 Pages

    Nicolas Carr, an author and researcher, insinuates that people who use computers and the internet are becoming more shallow human beings and that this technological tool, despite its advantages that are applauded by many, is harming society as a whole. Carr has discussed these thoughts in his book The Shallows, on television in an interview with Stephen Colbert, and in an article in The Atlantic entitled “Is Google Making Us Stupid?” While Carr believes that the internet has its place and that it has been extremely helpful to him as a researcher and writer, he also believes that the internet encourages multitasking and boosts superficiality. I share these same thoughts with Carr. While the internet has been extremely helpful in producing a more efficient and fast-paced environment, it has at the same time produced challenges and weaknesses in our society, like multitasking and frivolity.

    Read More

  • Analysis Of 'Is Google Making USupid?'

    744 Words  | 3 Pages

    In the article, “Is Google Making Us Stupid?” by Nicholas Carr, the author argues that the internet is changing the way we think. He starts talking about himself and how he felt that something is changing his brain. The author states that people don’t read as deep as they used to be. His research techniques have changed in several ways. I don’t agree with him.

    Read More

  • Analysis Of Is Google Making USupid By Nicholas Carr

    532 Words  | 3 Pages

    Google.com or Zombie.com It has been questioned by some that the internet and entities such as Google could be making the general population stupid. This subject is being deeply explored in Nicholas Carr’s “Is Google Making Us Stupid.” In this cultural analysis Carr suggests that Google is remapping the way people think, the way people read, and the way in which we collect information. These theories may have some truths to them but exploring those truths for a deeper meaning can open you up to the idea that perhaps people’s minds are just going through an upgrade not being sucked out in a technological zombie outbreak.

    Read More

  • 'Is Google Making USupid' By Nicholas Carr

    279 Words  | 2 Pages

    “Is Google Making Us Stupid” is an article written by Nicholas Carr, where Carr tries to make the point that our ability to read books and other long pieces of information is being affected by the internet's ability to become our primary source of information. Carr States (2008) “ And what the net seems to be doing is chipping away my capacity for concentration and contemplation”(p.610).Even though the internet offers a highly efficiencient way of knowledge, it also melts our brain's ability to learn by experience. Carr starts by sharing a problem with the us about how he can hardly focus anymore when reading more the three or four pages. Carr goes on to prove how information on the internet is meant to be consis, and meant to get the point

    Read More

  • What Is William Badke´s Is Google Making USupid?

    234 Words  | 1 Pages

    William Badke assessment of the article by Nicholas Carr “Is Google Making Us Stupid?” has a unique twist. As an associate librarian at Trinity Western University, he feels online search engines like Google or Yahoo restricts profound thought and retrains comprehension. Badke states “we can keyword search right to the best stuff without reading much of the book itself.” (online) He accepts research by Gary Small and Gigi Vorgan called iBrain, which submits the brain, adapts to the surrounding environment.

    Read More

  • Nicholas Carr's Essay 'Is Google Making USupid?'

    492 Words  | 2 Pages

    The Influence of Technology In the essay, “Is Google Making Us Stupid?” Nicholas Carr argues that utilization of the internet has an adverse effect on our way of thinking and functioning in everyday life. Whether it be reading a newspaper, or scrolling through Facebook, internet media has forever stamped its name in our existence. Carr explains to us that the internet is a tool used every single day in today’s society, but also makes most of us complacent with the ease of having the world at our fingertips.

    Read More

  • Analysis Of Is Google Making USupid By Nicholas Carr

    696 Words  | 3 Pages

    Nowadays, the internet is the biggest marketing and media tool that people can use today. It can have various effects on people’s daily life ranging from bad to beneficial. In the essay “Is Google making us stupid” by Nicholas Carr writes about how internet usage in the 21st century is changing people’s reading habit and a cognitive concentration. Particularly, he emphasizes on Google’s role in this matter and its consequences on making people machine like. Carr also stated that the online reading largely contributes to people’s way of reading a book.

    Read More

  • External Environmental Analysis Of Apple

    1209 Words  | 5 Pages

    Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).

    Read More

  • Case Study Of Google's Human Resources

    1761 Words  | 8 Pages

    I. OVERVIEW Google’s human resource management involves different strategies to address the workforce needs of this diversified business organization. This diversification imposes significant challenges to human resource managers of the company. Nonetheless, there are certain HRM approaches that are generally applied to different areas of Google. For instance, in human resource planning, Google’s HR managers focus on the effective use of forecast information to minimize the surplus or shortage of employees, and to establish a balance between the supply and demand for qualified employees.

    Read More

  • Case Study Of Google's Project Aristotle

    1347 Words  | 6 Pages

    1. Introduction This case study explained how Google embarked on Project Aristotle to study about their teams so as to determine what made a successful team. In managing the complex organisational environments in Google, managers were faced with a lack of mutual communication within the senior engineer’s team.

    Read More

  • Nicholas Carr's 'Is Google Making USupid?'

    604 Words  | 3 Pages

    Nicholas Carr argues in his article, “Is Google Making Us Stupid?” that the internet is changing the way we think and work for the worst. Many people disagree with this argument, and I think the internet is changing us, for the better. The internet has become a great resource in terms of education. It has allowed for communicating across the world intercultural experiences that used to be impossible. Lastly the the younger generation has grown up with the internet and is better suited for using it.

    Read More

  • Tata Motors: Innovation And Competitive Advantage And Strategies

    929 Words  | 4 Pages

    To innovate successfully a company should develop and stimulate the culture of innovations. When the clear vision for changes is created it should be communicated to the employees to involve them into the change process. Most people do not like changes. But in every company there are people who can become leaders for innovations. The company management should search such people and develop the company environment to stimulate initiative and reward innovations.

    Read More

More about Google: The Four Types Of Open Innovation

Open Document