In developed countries a sharp rise in consumerism is there for those products which are environmentally safe. Both marketers and consumer becoming responsive day by day to the need for button in to the green products and services. While the shift to green may show to be cheap in the short term, but it will definitely show to be crucial and advantageous, cost wise too in the long period of time. Green marketing also known as environmental marketing or sustainable marketing which refer to an organization’s pains at designing, promote, pricing and distributing products that will not harm the environment. Manufacturers around the world are trying to manufacture the products which are environmentally safe.
While green technologies are not sufficiently proven, (Barnes, 2012). The new technologies that are implemented, they results in a great investment in a long-term by reducing maintenance and operation cost. Green buildings are built for a long-term use, and they are environmental friendly and built for economic benefit. Buildings plays a major role in harming the environment with pollution, therefore green buildings reduces this negative impact. (Angrisano, 2012 page 25) also supported green buildings, “As early as 1993, in an extensive evaluation of companies is UK and Europe, Hodgkinson (1993) notes that businesses increasingly want their flagship buildings to present an image of environmental friendliness in terms of energy efficiency, the use of building materials, and the impact on the wider environment.” Companies can also have a good relationship with the environment by constructing efficient buildings that are environmental friendly.
Also, the government can enhance the image by giving more money on the green projects since this is an international issue. At last, we can save more non-renewable resources and protect the place that we are living in. Nowadays, many people concern about how to protect the environment. Moreover, the non-renewable resources are almost used by human. Green projects are the way to raise public awareness on environmental protection.
As a result of, this will lead the consumers to purchase the environmentally friendly products. Practicing these policy tools plays a significant role in changing consumer purchasing behavior to purchase environmental friendly products, thus, decreasing the harmful effect of artificial products on the environment. also Rahbar and Wahid (2011) , found that the green marketing tools as including eco-label, ecobrand and environmental advertisement ,also eco-label and ecobrand have importance in the consumers’ behavior towards green
Of course, with a clear “green” label, you could easily find yourself in a more premium segment without having to spend as much as the conventional competition. Thus, as a business owner, you need to strongly consider making your tourist hot-spot a more sustainable destination. Here are five basic steps that any resort, hotel, or tourist destination could take to become environmentally friendly. 1. Reduce Your Environmental Impact Investing in energy-saving lighting options, such as CFLs or LEDs, can greatly reduce your energy bills with no inconvenience to your customers.
These sales were steered by the investments in Green Innovation. Philips is investing in the advancement of green products and technologies. It is taking every measure to reduce the ecological footprint of their operations and supply chain. The commitment of Philips to the circular economy mindset is supporting them to complete the materials loop and its progressive movement towards the innovative business models. Focus of Philips Being the leader in the LED technology, Philips is creating lighting systems are energy efficient, sustainable, and reduce operational expense.
According Kasim (2004), a green hotel "operate in a responsible manner towards employees, the local community and culture, as well as the surrounding ecology" (p.10). Going green is good for the organization as it can protect the environment such as legitimacy, improve public image, increase brand value, reduce operating costs, saving the cost of generating profits, organizational commitment and delighting customers (Bansal & Roth, 2000; Choi et al. 2009; Gan, 2006; Graci & Kuehnel, 2010; Jhawar et al., 2012; Juholin, 2004). Therefore, many hotels are currently implementing programs environment to manage the use of water and energy because it can save costs and maintain corporate competitiveness (Bowe, 2005; Chan et al, 2005;
This has led to a rise in a new concept of a Green Consumer. It is a consumer who is mindful of environment related issues and obligations, and is supportive of environmental causes to the extent of switching allegiance from one product or supplier to another even if it entails higher cost. The companies have also warmed up to it and have started a new type of marketing called Eco-Marketing. It incorporates marketing of products that are presumed to be environmentally preferable to others. It incorporates a broad range of activities, like modification of products, production process, packaging and
III. Challenges Though green business practices are very beneficial for the environment as well as for the business organization .But it suffers from some short coming .These are some factors which acts as a barrier in smooth functioning of green business, some of these factors are as follows:- 1. Eco-friendly products promotion and production requires high initial investment. 2. Green products are made available to consumer at higher cost .These products are expensive in compare to ordinary products.
Sustainable development can reduce crime, conserve valuable resources, reduce waste, attract viable economic development, preserve natural beauty and culture, and bring communities together. By educating other members of your community, and by taking action to ensure your local government understands the benefits of sustainability, you can do your part to help the environment, your community, and the future of the planet. In the end, there is no argument beyond a political one when it comes to sustainable development. Sustainable development is cleaner, has the potential to be more efficient, has long-term potential and is is the only way forward for a growing world economy. People already use a huge amount of the Earth's non-renewable resources to live their everyday lives.