Companies are seen to engage in green-washing due to poor environmental performance and positive communication regarding their environmental performance. However, it takes a shorter time frame for companies to react to the communications about their environmental performance than for a firm to change its environmental performance. Companies should thus increase the transparency of their environmental performance. This would be done in a bid to reduce the incentives to positively communicate about environmental performance thereby mitigating the incidence of
Food security will seriously affect the health of the customer, and make the company reputation damage. However, if Starbucks is willing to pay more careful attention to the beverage and food materials, such as sugar content, it can avoid unnecessary complaints. Otherwise, customers have opportunities to recover damages. But, Starbucks also has a commendable place. For example, in environmental conservation, Starbucks avoids the use of precious wood to build a new store, but with recycled wood.
This will restrict the people from littering and thus significantly reduce the amount of marine waste. Furthermore, the government should support and sponsor environmental groups such as ICCS in tackling marine debris. For example, the government could provide resources and technical support for the environmental groups to conduct coastal clean-ups and public education. By organizing public campaigns together, both parties will be benefited in educating and encouraging the public to participate in tackling marine
IKEA aims to reduce energy use, use more renewable energy, cut its use of air transport and reduce packaging. Its green transport initiative includes an aim to reduce business flights by 20% in 2010 and 60% by 2015. And also developing social responsibility, IKEA's policy includes support for charities such as the World Wildlife Fund, UNICEF and Save the Children. By keeping this up they will also gain a stronger and friendlier brand image. Which will definitely benefit them in the
Recently, Adidas Group had come out with Environmental Strategy to overcome the environmental issues from product creation, sourcing and manufacturing to own-brand store operation and other sales points. The main ways they can make a difference is to manage resources efficiency and manage hazards and emissions. Adidas Group aims to save energy and reduce carbon emissions at their administration offices, owned production sites and distribution centers. Besides, they save water used and as well as to reduce the use of raw materials by using more environmentally friendly materials. Next, they reduce waste and toxicity by using less toxic chemicals and through efforts to reduce the pollutants in waste water at supplier factories.
Analysis if Infineon Technologies’s marketing efforts are green This marketing effort can be consider green because RoHs Directive regulates the use of hazardous substances such as lead, mercury and polybrominated biphenyls in electronic end products to reduce consumer toxic electronics waste (e-waste) and are only given to companies whom complies with the strict standards7. Based on what I learnt from the course on e-waste, I think that Infineon’s marketing effort is green RoHs Directive is an accurate and complete indictor because with RoHs certified products, it indicates that their products are safe to consumers which helps to improve the health benefit especially related to cancer health problems in electronics industry workers8. Arguments and supports to whether marketing efforts are
called sustainability. Sustainability makes the people to be able to reduce/control the effects on planet, save resources, save money, protect plants, lands, animals and humans. It is also help our future generations by ensure the safety survival for them Sustainability can describe so many points that can make our life better: 1. Mixing the ecology and economy together in life structure. 2.
Firstly, we can choose the most environmental products regarding on the Eco-labels. The label helps consumers easier to take environmental concerns into account when shopping. Moreover, we can minimize carbon footprint in different ways from daily life such as taking more public transport instead of private cars, pursuing less meat and more vegetables in meals and recycling the rubbish. All these mini actions of everybody helps big improvement of the earth. Although there are lots of measures to maintain sustainability, the effectiveness need to be concerned.
1.1.1 Green Marketing According to American Marketing Association (AMA), green marketing also known as ecological marketing which is focused on environmental safety by putting effort to restructure the marketing activities to ensure design, produce, promote, package, distribute and improve product’s function or quality in a way that assumed to be environmentally safe that can minimize the negative impact to the environment (Yazdanifard, 2011). This statement agreed by Polonsky. Polonsky added that green marketing is marketing activities that conducted to satisfy human needs and wants without brings harm or negative impact to the environment in order to promote environmental protection (Polonsky M. J., 2011). Peattie and Charter defined green
They should reject transgenic products, fish from destructive fishing gear and start to demand food and products without toxic chemicals and using wood-friendly paper and wood products. Less junk: We must promote the recovery of the materials that are converting into garbage through measures that contain the three “r”: reduction, reuse, and recycling. Composting: The organic matter must return to the earth to avoid its progressive impoverishment and the use of artificial fertilizers. That is why the organic part of our waste can be recovered through a boost to composting. Transport: Greenpeace proposes a limitation of the use of the car in the cities and that is promoted by a preferential way to the pedestrian, the use of the bicycle and the public transport.