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Green Mass Communication Essay

1197 Words5 Pages

(9) Green Mass communication & media :
Mass communication and media can adopt information and communication technology (ICT) for transmission of video & audio information. The various opportunities in mass communication and media are: promoting online E-News papers to decrease paper and ink usage and its consequence on environmental pollution can be minimized. Video conferencing using ICT to transmit information for TV channels, news agencies shall minimize transportation and contributes to the green environment. Digital advertisements replace advertisements in newspapers, magazines and posters which intern minimize the pollution and supports green environment. Online education, TV channel based education & online Training programmes decrease …show more content…

There has been a substantial increase in the amount of information and communication that is stacked and transmitted electronically. Traditional paper documentation and papers is not popular and used in today’s business world. Electronic communication provides benefits in terms of text, graphics, pictorial, audio and other forms that can be created and modified and distributed by a computer system. The tearing up and reprocessing of many of electronic documents can make any offices paper free and with that we can conserve our one of the best resources i.e. the forests. The challenges are to see that system functions effectively with good policies and procedures and with sufficient training to the …show more content…

This has resulted in the massive usage of IT services which in turn has burdened our environment in terms of depletion of fuel and other raw materials. The sector is reducing the power consumption of IT equipment, environmentally friendly buildings, e-cycling etc. Saving energy and fuel costs can help the firms to go green. This helps them to save costs also. The IT sector is using alternative energy sources, recycling; energy efficient lighting etc helps the company to be sustainable. By acquiring environmental certificates it helps them to get customer support also. The challenge is likely in creating the widespread awareness in adopting Green IT

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