Thus, it is a very attractive opportunity for Harley to capture these markets without much delay. • Harley has its own set of loyal and cult followers which also attracts young customers. Thus, the company can launch low end heavyweight motorcycles which will help the company to expand its customer base. • Harley can use its increased marketing efforts to further increase the customer base by marketing towards untapped segments as females and youngsters are showing more inclination towards cruise bikes. For example, In 2006, women accounted for 12% of all bike sales.
3. Expand globally: To increase their marketing more, they transform their manufacturing, product development, services expansion, retail capabilities and expanding demographics. 4. Lower CC bikes: With their own set of loyal & cult followers, they can attract the young customers for whom if they can launch low end heavyweight vehicle which will help the company to increase its Customer base. 3.1.4.
In Harley-Davidson’s circumstance, the most significant strengths include a strong brand that attracts repeat loyal consumers for additional purchases. Moreover, the company has more than a century of expertise creating the brand that consumers are willing to spend more on custom products. The strengths safeguard Harley’s market share making long-term sustainability and growth achievable while fending off aggressive and low-cost competitors. Harley must deal with weaknesses that prevent the company from maximizing performance and moving from the fifth largest manufacturer to first in the world. The motorcycle giant has a narrow product mix, preventing the business from reaching more market segments and age demographics.
• Harley Davidson has an established name in the superbike industry since it has been selling its bikes since 1903 in the US market. The fact that it has been the top bike-seller in the US market has given the Indian consumers a feeling that it is a known product which creates a good brand image for the company and helps increase its sales. • Harley Davidson has a loyal customer base since people who enjoy riding and have a passion for the bikes, always buy a Harley Davidson bike. • The product quality of Harley Davidson is very good and the complaints received from customers are low which makes people want to buy the Harley bikes since they are safe. Harley Davidson does its pre-delivery check to ensure that the quality is maintained.
This is because you inherently have a bias that your product or service is the best, while a social media influencer appears more genuine. Utilizing social media influencers as a part of your digital marketing strategy can not only give your brand a boost in visibility, but drive up your company’s sales. The best part is that the bulk of the marketing work is taken on by the social media influencer. All you have to do is find the best influencer for your particular brand. It’s All About the
This younger have their own cars and own income because their range age about 18-24 years old. They have their own commitment and they wants to be glamour because used the high and good brands. With that company Silverstone will provide more tyres for their consumer especially man and teenagers. Teenagers not only men but women also choose Silverstone to buy their accessory cars. They can change their tyre easily because of the services that Silverstone give to
The platforms themselves are free to use, and they also have paid advertising options specifically for brands that want to reach even more new audiences. So, social media gives more options to make business. Because, Social media can give you the opportunity to improve your brand identity, reach new customers, and communicate with potential customers. Using these platforms in the right way, however, takes experience. You won’t get good results
Layaway policy that launched by Trek was successfully attract the attention of customers. Under this policy, biker can purchase their favourite bike easily and pick up from store at anytime once they have clear their payment instead of paying lump sum when buying a bike. According to the Sun Zi’s philosophy, Trek has been using special
Nike is known for its training apps. Have an advance technology will help the brand increase its product quality and performance while shorten its supply chain, minimise production cost. To attract new customers, New Balance has to keep up in the technology driven world. For example, New Balance is partnering with some major technology companies such as Google, Intel, Strava and Zepp to develop digital experiences and wearable technologies for athletes by launching the smart watch by end of 2016. Due to the rise of global soccer trend, New Balance started to sponsor some prominent teams such as Liverpool, Stoke City, Sevilla and Porto.
This product and service will be a game changer. Although millions of drivers across the world may be affected by this change, but this change is inevitable. We must embrace the change and seek for continuous improvement to maintain competitiveness. CONCLUDING REMARKS The benefits of autonomous self-driving vehicle exceeded the negativity. From the convenience of commuters, to environmental friendly with reduction in carbon emission for electric cars, the most and significant benefit in autonomous self-driving vehicle is making the world a better and safer place.