Chapter 6: Improving Social Media Marketing

Chapter 6: Improving social media marketing

Once your campaign is on, the next frontier for you is to think of and find ways of making your strategy better. In a world where more than half of the population is on social media from a young age, there is a need to have the best possible social media marketing system in place that is fluid and dynamic just like the majority of the users.

You have the best strategy that you could come up with in place- can it be improved? The answer is YES; you can always find room and ways of improving your social media marketing to make it better.

You can improve your social media marketing through:

• Sharing your content in more places. There is a tendency to focus only on some social media platforms during

They have websites, blogs, and product pages. Too much focus on social media puts the rest on the back burner.

This also isolates the other client base that does not use social media. Focus on all forms of web-based marketing to prevent isolation of a particular part of the market.

Letting only interns run the accounts

There is absolutely no problem at all with letting interns run the accounts; we may even argue that they are the best people to run these pages because they are often young and more in touch with social media. The problem is, they do not know as much about the organization and this is why they should be shadowed by one who experienced and familiar with the business.

There should be a proper balance of what is on the social media accounts of a firm; you should not have a great page if it lacks vital information about what the account should be about for example.

You should have a team composed of the intern(s) and someone more knowledgeable about the organization so that you can have a good mix on the account.

You now stand informed; by avoiding the above-listed issues, you will have a smooth and lasting campaign, which will be effective and reward you with your desired

How then do you find the right formula to succeed at it?

There are a few pointers that will help you succeed in the campaign; you should implement these over and above the strategy to ensure that you are effective and successful.

Respond to negative feedback

Many people think that responding to negative feedback is a waste of their time. It is not. In fact, responding very quickly and in a timely manner helps you raise the image of your brand. The key is to prevent the communication from degenerating into an unconstructive insult match or negativity filled thread.

Be active

This may sound pretty obvious and it needs to be repeated. You do not have to only be active when it comes to posting on your own accounts. Be active on the other pages you follow and people will take notice and you will earn yourself followers.

Be active, humanistic, and personable with your followers, such as engage them in polls, learn more about them , and approach them on a personal level.

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