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Interactivity In Advertising

791 Words4 Pages

How Interactivity is the Key to Success for Video Advertisers The only aspect that differentiates content in the Web domain from conventional sources like the television, radio and print media is its ability to interact with the users. It is possible to interact in the web sphere are reach from one point of action to another and get an incomparable experience with the conventional modes. Interactivity is also the key that attracts users to websites and web contents. To keep this mode ahead of other publishing methodologies, interactivity is crucial. It is also the most important aspect that makes advertisers and marketers to flock into the domain with massive marketing objectives. However, the rate at which these players are striking the chord …show more content…

The best advantage marketers could utilize is the feature of interactivity which is exclusive to the web domain. According to research, users who are exposed to interactive ads has far better product awareness that those who are only exposed to non-interactive ads. The reason for it is they provide better and larger options to consumers than just a video. By making the advertisement interactive, users can be made to land on the pages and sites which advertises the product and redirect them to the actual page to conversation or action. For example, the advertisement is about the new product launch by a company. The video can be made interactive by simply adding a call to action button that leads to the product buying page. This would automatically increase the traffic to the website even if a buyer does not buy at the moment. Moreover, there is a strong possibility that the user would certainly bounce back to the website if they need the product. Thus, an ad can be the real touch point for the business to its customers. For marketers, the only task that remains is to utilize the potential of the web …show more content…

The context of content offered in the ad and its adherence to the expectations of the users. The video should offer materials that are useful for users. The best option is to offer either information or entertainment or both. Information would make the ad valuable for consumers and users and entertainment out make the ad attractive. It is found out that video that contains an emotional appeal goes viral. The time and prominent social and global issues at the moment is also an important factor in determining the content of the ad. Digital advertising industry is through high tides in recent times. However, it is also shrugged with abrupt concerns and issues like ad blocks and fraud. Against this backdrop, marketers must endeavor to mint out the maximum returns from the available resources and technology. Summary: Making ads interactive on the internet domain just needs a bit extra effort and creativity around the corner. In return, it could offer the massive boost to the industry that could enable it to gain much more than the amount it is gaining now. About Author: The Author is associated with Media Conversion, an Ad Network company that offers massive advertising platforms for video

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