The Internal Assessment
For an organization to devise a strategy that would capitalize an opportunity existing in the market or create an opportunity, it needs to be aware of the internal strengths and weaknesses of its own.
To understand the ability of the firm; whether it has the potential to overcome weaknesses that would hinder the success of any strategy formulated or the strengths that would help them to fulfill the strategy and develop a competitive advantage over other firms.
Internal Audit
An internal audit of the firm which isn’t much different from an external audit and helps an organization to obtain an analysis of the firm’s abilities and difficulties to help the organization in strategically planning its activities.
An Internal
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Product and Service Planning: With the increased awareness and extensive customized demand for goods and services, an organization needs to produce products and services that would meet the requirement of the customers.
Example: Accessibility, User-friendliness etc.
Pricing: Pricing is a convoluted process and its computation differs to the class of people targeted, Government, Suppliers, Distributors and competitors. Depending upon the above, including the price of substitute products and the kind of disposable income available to the customers, a company’s strategy will be affected.
Distribution: The channels through which the product is dispersed and made available to customers, including the storage costs and the distance between where the production is completed and where the product is made available influences the strategy that will be considered and undertaken by managers before adopting it. Marketing Research: Ability of an organization to evaluate its efforts and find faults in its process of marketing to rectify and preserve wastage of unnecessary funds will enable a firm to formulate an effective
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Value Chain Analysis
Every process in the organization adds value to the operations of the organization. Be it, production or services.
Value chain analysis could therefore be understood as the process of understanding the residue (profit) by understanding the relationship between total revenue and total costs incurred to earn that revenue.
A successful Value Chain Analysis helps an organization to identify key areas that are significantly important for managing time and costs involved in operations.
Every method mentioned above is a requirement that every company needs to undertake in order to measure its performance. These methods needs to be analyzed in order to perform INTERNAL AUDIT of an organization and understand the capacity of the organization before formulating any strategy or exploiting an opportunity.
The Internal Factor Evaluation (IFE) Matrix
The IFE Matrix involves listing of all the strengths and weaknesses found in the Internal Audit process in an order starting from strengths and then weaknesses.
It is then assigned weights starting from 0.0 (which is not important) to 1.0 (all-important) to each factor listed.
These factors are then rated from 1 to 4; 1 being a major weakness and 4 being a major
4. External audits are performed by Third party agent or outside agents. 5. Audit is performed by an organization free from customer supplier
SUPPLY CHIAN NETWORK OF TARGET VALUE CHIAN ANALYSIS OF TARGET Value chain analysis is a set of inter - linked value creating activities performed by the organisation that begin with inputs, go through processing and continue up to outputs manufactured to customers. It is the set of activities that creates additional value for the customer. Value chain plays a central role in improving cost efficiency, quality and customer responsiveness. Each activity in the value chain adds to the value of product in each process from its creation to delivery.
The first two letters in the acronym i.e., S (strengths) and W (weaknesses) are referred to as internal factors, which means the resources and experiences that are available to the organization. Examples of areas generally considered
Corporate Strategies Vertical Integration Verizon implements a value chain analysis to understand the parts of the daily operations that create value, and those parts that do not. The value chain analysis is used to determine the level of competition, the type of products and services the consumer needs, and to figure out the ways that Verizon can stay sustainable and remain the market leader in the industry. This is vital because if done correctly Verizon will be able to gain high returns within the telecommunications industry by creating greater value to the customer. Verizon breaks their value chain into primary and support activities. The primary activities are research and development, infrastructure, marketing and sales, and customer
This means from 2016 to 2017, there was a decrease in profit. This is common in companies in their mature stage, which Johnson & Johnson is. Value Chain Value chain analysis is a tool used for the examination of the strategically relevant activities of a business in order to understand the behavior of costs and the potential sources of differentiation. Johnson & Johnson takes every opportunity to maximize the positive impacts and minimize the risks along its value chain.
Political Forces: The political stability is very important for the business to grow and last, according to that if the business has been operated in a politically unstable area, or in a country that is under a threat of wars that will lead to a loss for the business. Politics and governmental interferes is an important issue that is facing businesses and became a barrier in many situations. GAP Inc.
1.0. INTRODUCTION Every organization strives to benefit from creating value for its customers, in the most effective way, for the purpose of attaining competitive advantage in the business environment in which they operate. Philip Kotler(2015) defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. According to Hollensen (2003), a strategy is a fundamental pattern of present and planned objectives…”
Value Chain Analysis is crucial tool, because it can be applied to all primary and support activities. In primary activities the key for the company is to allocate funds accordingly to the inbound logistic which works in implementing total quality management, to operations with activities such as automation for fast production of athlete apparels, to outbound logistics by having reliable distributor network, to marketing and sales through developing promotion budget, developing sales budget, sales forecasting, and price positioning. In the support activities, I would recommend the company to invest more in Technology Development, and Human Resource Management. Under Armour could increase its innovative drive by creating new products in order to stay on top of the game.
Evaluate the importance of an internal environmental analysis for a health care organization. Determine three specific reasons why an internal analysis has become an important activity for healthcare organizations. Per Ginter, Duncan, & Swayne (2013), “Internal environmental analysis in sometimes accomplished by evaluating functional areas such as clinical operations. An internal environmental analysis is a path of evaluating and identifying the specific characteristics of an organization. These characteristics may include core competence, capabilities, and resources.
Bark & Co. is a company founded by Matt Meeker, Henrik Werdelin and Carly Strife. The company owns several products – the initial and probably best known is ‘BarkBox’. Due to BarkBox’s success, the company Bark & Co. was created, which dedicates to build products that promote health and happiness of dogs everywhere (BarkShop, 2014). It was launched in December 2011 and had reached $25M in revenue by June 2013 with 100,000 subscribers (Fueled, 2013). Like illustrated in Figure 2, Bark & Co. has different businesses: ‘BarkPost’ is a dog content website that has the capability of receiving over 400,000 visitors monthly, ‘BarkCare’ is a dog health mobile application that can be reached 24 hours 7 days a week for vet consultation service (D’Onfro,
Analyze Amazon.com using the competitive forces and value chain models. How has it responded to pressures from its competitive environment? How does it provide value to its customers? a) Competitive forces analysis i) Entry of competitors It is easy for competitors to enter the market by establishing an e-shop and Amazon laid the groundwork for competitors (Flat World Business, n.d).
Firstly, the Boston Consulting Group (BCG) matrix that concentrate the market position of different products. Secondly, the experience curve and the Profit Impact of Market Strategies model which identified a number of strategic variables. Furthermore, competitive advantages model (Porter, 1985) which focus on five different forces in environment of organization, but suit with only stable market. Generic strategy was developed strategies under this school, especially it can identify position in the market. Advantages: -Provide content in a systematic way to the existing way of looking at strategy -Particularly useful in early stage of strategy development, when date is analyzed -This school emphasis on analysis and calculation can be a very strong support to the strategy development process -This strategy suit with big businesses or organization which have ability for operate effective market research in the environment
The value chain analysis indicates the firms that strive to create superior products or services through focused differentiation strategy. To ensure the activities are tailor to the strategy Value Chain is used. How each activity generates value and linked to the strategy in UFS? Table 4: Value Chain Analysis Primary Activities
Market penetration pricing is about setting a lower price on our product with aim to attract customers to buy our product because of the cheaper price compare with other competitor. In our ice cream industry, we have many competitors such as Gelato and Llaollao, so we can use this strategy to stand out among other competitor and draw attention from the customers. After we had successfully penetrated into the market, we will slowly raise back our price to our normal pricing. (A. Pahwa, 28 January
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example