Advantages Of Internet Advertising

Internet as an advertising medium is versatile and this is it where it stands apart from the conventional advertising medium. It is a highly flexible medium that allows you to make changes during the course of the campaign as and when required without incurring much additional cost. This makes internet all the more important in a country like India where the business scenario is highly dynamic and changes with each passing day. Digital marketing media allows the user to make changes as and when required to meet the latest demands of the market. The main strength of internet as an advertising medium is its ability to reach out to a vast audience at one goes. Internet advertising is also not bound by limitations such as time and accessibility

Pay-per-click, as the name suggests, involves payment to host every time users click on an advertisement. Pay-per-impression calculates the cost of the entire marketing campaign that is conducted online. Pay-Per-Click is instrumental in bringing targeted traffic to a website while Pay-Per-Impression is the best brand building model. Both however, are susceptible to click fraud.

Social Media Advertising

Social media is everywhere and has been in vogue since the past five years. At its core, social media is a communications and networking tool, whose popularity has been constantly rising since its users can connect, share and interact among themselves.

BENEFITS OF DIGITAL ADVERTISING

As an advertiser, you are faced with two choices: Traditional advertising or Online/Digital advertising. Although traditional advertising has its benefits (it is great for targeting local audiences and driving customers to brick-and-mortar stores), it does not have the capabilities digital advertising has, including the ability to target a specific audience and to watch real-time results, among many others. Here are the top six benefits unique to digital

With the data provided by Facebook, you can target people according to their demographics, behaviors, lifestyles, interests, and connections.

• You Have Access to Data and Insights

When you place an advertisement on the internet, whether that is on Facebook, Google, or Snapchat, you get real-time data and insights. You gain detailed information on who interacted with your advertisement (their demographics, lifestyles, habits, etc.), how much money you are spending, and how much profits you are getting. Unlike traditional advertising, you do not have to wait for weeks for the results that you can then use to improve your campaigns.

• Ad Formats Are Constantly Improving

Almost every month Facebook updates its ad products to improve the buying process for users. To note a few examples, in November, Facebook-owned Instagram released shoppable photo tags that allow users to shop from a brand without leaving the app, and recently Facebook released Collections, a video ad that attaches the web link of the featured product. Because Facebook ads are constantly improving, so will your advertising