An advertisement that usually seen on the internet are also considered as digital advertising (Sugget, 2015). It is the main source of revenue for the internet as it entertains consumers to utilize their marketing products. More marketers tend to make innovations in advertising. From interactive advertising to digital adverting, economist find more efficiency and effectiveness through digital advertising. Because of innovation of technology, people were to get involved to the changes in modernization.
This pattern incorporates customary TV plugs and additionally Internet promoting. For instance, 3D activity in TV publicizing, which is joined with astonishing imaginative strategies (e.g., liveliness, instant message and shading, and so forth. ), is overwhelming in Internet promoting, with inventive systems as yet creating. While complex innovative apparatuses are said to confound buyers in their comprehension of the initially expected correspondence messages, it is experimentally demonstrated that those heuristic components bring out positive customer dispositions and practices in the Internet advertising environment. Intelligent settings in flag commercials are another imaginative speak to the Internet publicizing.
Sony Invest in Internet-Enabled Products that by create the new audio visual application design. Actually I know in this part was Sony by using internet to make more profit and they also have a chance to innovate more products. By this method Sony can first know what to do in any problem occur and the new product information can directly to
The social media platforms such as Whatsapp, Skype, and Facebook continually transform conventional means of communication such as telephone calls and radio. The conventional means of communication including the television and radio face stiff competition with the modern internet technologies that update users on real-time events at any given time. The digital media technologies are not only convenient but also appealing and more affordable. Netflix embraces the pervasive effect of technology to provide its users the access to countless television shows and videos at affordable subscription rates. Despite the fact that there is universality in the use of Netflix as a source of change in the society today, the youths play a critical role in both the innovation and consumption of its content.
They play a much more active and engaging role in searching for information they need online with some agenda in mind, and that goal or agenda can persuade how an individual behave and response to online information and advertisements (Smith, 2002). With the rapid advancement and growth in the technology and computer industry, many companies are choosing the Internet as part of their advertising media mix. It has become essential for companies to do so in order to take advantage of the online technologies and thereby have competitive edge (Calisir, 2003). Marketers have been stressin on how the Internet has become a popular advertising platform because it possess greater flexibility in terms of time and space and control over the advertising materials. The investor can always trace the cost incurred in advertising on internet per customer.
According to Zizi Papacharissi in "The virtual sphere: The internet as a public sphere" web technology has the capacity for reestablishing the public sphere, giving the global public the possibility of freely and equally debate various issues. The problem that Papacharissi points to is the instead of promoting a new and equal behavioral patterns, it seems that the global capitalistic trend is still highly influential with the internet following it. For Papacharissi, the conditions for the constitution of a public sphere do not depend only on technology, but also on its users and owners. In did today's technology allows more people to engage in politics but this is still not sufficient, in Papacharissi's view, the reestablish the public sphere.
), television and radio. However, with the technological growth achieved in Internet, these media have converged into providing real time access to people across the world. One of the most powerful examples of technological convergence between television and Internet is the advent of Smart TV also known as Connected TV or Hybrid TV. They were successful in integrating the Web 2.0 feature with the DTH technology into a single system. The idea behind technological convergence is to come up with a device or gadget that can perform a plethora of tasks and reduces the requirement of different machines to carry out specialized tasks.
The Internet changed our life enormously, there is no doubt about that. There are many advantages of the Internet that show you the importance of this new medium. What I want to say is that Internet changed our life in a positive way. First we have to make a differentiation concerning the usage. You can use the Internet at home for personal or you at work for professional usage.
The reasons for this are related to the quantity and dissemination of information provided on the Internet and the wide public access, high levels of competition and the entry of new players with a lot of websites, supported by efficient transaction services. Clayton and Criscuolo (2002) claim that the technology accompanied by a modern information society , especially through the Internet , has caused four key changes in terms of the ways in which business operates today. These changes, which are applied widely in the tourism sector, are: 1. The ability to turn ideas into marketable innovations for a wide range of customers, with reduced costs in terms of searching process, as well as the costs of access to new markets 2. Increasing the speed for trading and promoting new product offerings via the Internet.
Analogue television technology has now been replaced by digital technology. Apparently, the internet has completely changed the way we do business. Online marketing, online shopping, online banking and computer aided designs are amongst others common buzzwords during our times. The respective processes are consistently adding to improvements on not only the way we do business, but also the way we conduct our personal lives. Essentially, technology reduces costs, improves quality and also leads to innovation.