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Internet Television Research

1009 Words5 Pages

The evolution of TV services is a perfect illustration of technological advance and innovation of new products. With the digitalization of TV services, many kinds of television platforms emerge, including the traditional cable television, terrestrial broadcasters (divided into analogue and digital), satellite broadcasters, Internet Protocol and OTT modes (OECD, 2013). Due to the appearance of Internet TV, the access to television broadcasting is not limited to local or national levels, but widely spread to different regions in the globe. The 2013 paper released by OECD pointed out that the evolution of online television in fact brings a lot of benefits such as reducing existing barriers for new producers and companies to enter the market, expanding …show more content…

Baccarne, Evens and Schuurman (2013) assessed the development of over-the-top (OTT) television services and offered some prediction on the future possibilities of Internet TV based on the characteristics and patterns of Internet TV. Their research pointed out that Internet TV would have a higher capability to satisfy customers’ needs due to its wide range of functions and offerings, which might in turn increase the risks of cord cutting behaviour and emergence of other TV services such as the development of multi-screen cloud services. Internet TV as a new multimedia platform is challenging and even replacing the mode of delivery of content of traditional cable TV. Another predicted trend of TV services is that online TV services will go further on the way to getting rid of time and location constraints. Echoed with the research findings of Baccarne, Evens and Schuurman (2013), Punt, Bjelica, Zdravkovic and Teslic (2015) agreed that cloud services on different digital mobile devices would be an efficient, popular and mainstream way of TV services replacing the traditional mode of delivery of TV content and programmes. Such trend will change the stereotypes of watching television, which is sitting in a particular place to watch television programmes in a particular period of time. Second, there is a higher demand of …show more content…

It provided some background information about Internet TV such as its characteristics and advantages. While Internet TV has brought some obvious advantages to viewers, content providers and broadcasting companies, it has also resulted in complicated issues and challenges. The above literature has attempted to summarize the challenges confronting Internet TV on its way towards market success. Next, the above section has taken a new perspective to view the role of Internet TV in the society. Present literature has shown that Internet TV does not only represent a new form of multimedia channel, but also highly associated with societal and cultural factors. Such understanding will be useful in the interpretation of market data such as the buying behavior of customers. The findings of the research have also provided some suggestions on the areas of improvement. The above literature review has provided detailed academic knowledge about the evolution of Internet TV. In the following, this research will draw a clear and more comprehensive picture of the evolution of Internet TV and provide some business models to analyze the operation of TV

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