For question 2 Blackberry has a history of working with professionals providing them phones of their choices. BlackBerry is well aware of the fact that the business class will be the potential buyers of the phone so why not focus only on selective promotion rather then being distracted in different directions. When you know your buyers then why not focus on them and look for the prospective profits that can be earned from the selective sector. Question 3 Blackberry is going to market and advertise it's phone to the 'Power professionals' through digital media and social schemes. It's ads will be found where ever the business professionals go to search for information gathering.
It also used keep the customers data private and secure, now a days the development of the new mobile apps are making the protection of data better and secure. Apps can also access the mobile features like camera, gyroscope, accelerometer, etc. to integrate with the app functionality. Above all, the user experience is much better with a mobile
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
The exposure of smartphones predominates the reasons for the incredible development speed of Instagram. Mobile devices should and must be the main stream for the future direction of social network. With the challenge of the fact that Instagram active users are dramatically increased, Kevin Systrom should improve the usability of his application and give customers better user experience because it is not only a photo manipulation tool, but also a mobile social communication media. For example, sometimes it took a few seconds to change a filter, learning how to reduce the transition period of filters may be an element that Systrom can take into
In the hospitality industry, many companies will use this medium to promote and market their business where they will use social media such as Facebook, Twitter, and YouTube to interact with their customers. The customers can easily access those websites through the smartphone. It is important for the company to have a strategic and planning to make the business survive and compete with other company. Positive relationship with customers The smartphone technology can improve customer relationship which is including from service aspect, review or feedback from the customers, and update the product or service. As we know hospitality is one of the large industry that gains revenue in our country and provides accommodation service which interacts a lot with people.
Abstract The proliferation of mobile devices has changed the way people communicate and perform their day-to-day dealings. In particular, the widespread availability of mobile devices has enabled information distribution and sharing to be done almost instantly at your fingertips. As a result, many mobile crowdsourcing applications have been developed for this purpose. The aim is to find out what the crowdsourcing is, its advantages and disadvantages and get some popular examples of mobile crowdsourcing. Crowdsourcing: what is it?
GEICO has actually capitalized on the trend with the launch of its mobile application which enhances the consumer experience with company. In addition to the visual trend, company has identified that consumers want information instantaneously and has simplified the process by which consumers can request the estimation of cost of the policy online. Technological Factors With GEICO’s mobile app, consumers can manage their policies by paying bills, viewing coverage, updating claims and chatting with Lily, the voice assistant that helps in the insurance needs. GEICO has an additional feature which is interactive accident guide that accesses digital ID card, collects the information about the accident like place, take photos and allows the customer to call a GEICO representative to report the
Advertising on social media platform Social media advertisement has become a necessity for the modern day business. It helps to easily identify potential customers by utilizing the social media information shared by users who have same interest and likes. Social media advertisement has advanced targeting technology, good chance to convert an onlooker into a potential buyer and they can reach a customer through his mobile also (Ganguly, 2015). Apple has used the popularity of its brands –iPhone and iTunes to boost its computer business. It has continuously used iPhone and iTunes to establish Apple brand in the market.
It is a way for users to express their ideas and connect with people from around the world. There are no limitations to what types of entertainment you can access now or where in the world its from. Because of social media, its easier to multitask and watch various things across different platforms. It brings a new meaning to entertainment and how we obtain it. Saha writes in her article “How Social Media Has Changed the Entertainment Experience”,“Enabled by the mobile viewing experience, the owners of content are today able to distribute their content in a way it will suit the expectations of the audience” (socialnomics.net).
Mobile application payment option generates barcode to be usable in targeted stores. Mobile marketing strategy is used by Schultz has establish it as an important channel to reach and interact with consumers and give rise to a higher level of emphasis placed on the marketing mixed used in mobile devices. Starbucks enables customers to receive rewards in free coffee after usage of the mobile application in a certain amount of purchases via the card. This also serves as a positive reinforcement for users of the mobile reward card (Alreck & Settle, 1999). Mobile marketing will play a major role for future marketing strategies, because it may establish it as an important channel to reach and interact with consumers, may give rise to a higher level of emphasis placed on the use of mobile devices in the marketing