Also large number of people can reach by digital advertisements because individuals have access to internet any time they want to. It also allows business to save money since digital marketing campaigns don’t need a large amount of investment. Through the digital marketing, it allows you to send bulk emails or text messages containing your advertisement and notifications for your customers immediately. Still, you need to apply effective marketing technique in order for this to be successful but it enables you to save a lot of time and effort. With digital marketing, you can encourage your existing, potential clients and followers to take action like visiting your website, read and review your products and services and get an instant feedback which is viewed to your market.
Digital marketing is stereophonic by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is also known as Internet marketing, but their actual procedure differs, as digital marketing is considered more targeted, measurable and interactive. Advantages and Disadvantages of Traditional
WHAT IS DIRECT MARKETING Direct marketing is another form of advertising in which it allows non-profit organisation and other businesses communicate to its consumers through, email, websites, catalogue distribution, online adverts, promotional letters etc. Direct Marketing does not include adverting on the radio, television, and the internet. Direct Marketing does not involve any ‘Middle Man’ in the dealings of its activities; this is because the company gives the information directly to its potential buyer. DIRECT MARKETING AND HOW IT WORKS Since direct marketing does not involve middle man, it requires a call to action, this call to action encourages the one receiving the message to respond with either clicking on a link in an email promotion. The organisation will be able to track the response by measuring its effectiveness.
Advantages of advertising Mass Reach – A huge mass can be reached and informed about the product through the medium of advertisement. Improving Customer Satisfaction – As the customers can see the advertisement of a product on a large sale, it creates more satisfaction among customers Expressiveness – With modern day technology, the marketers can use lot of arts and graphics to express their products more effectively. Economical –advertisement is most economical way to reach out to larger masses. The Relation between Advertisements and sales • Advertising involves transmission of the same message to all the customers in sales target market. • Through advertising a large number of mass can be reached for potential
You do not just make your target audience aware of your business; you build rapport and relationship with them. Whereas before, you promote your business through advertising, press releases or public relations, direct marketing, and the likes; today, you engage your consumers/customers through interactive communication. Here are some of the proven ways to benefit from interactive communication as part of marketing mix 4c’s: • Make your communication more personal. Deliver your personalized communication through your customers’ preferred media or channel. • Take advantage of the power of the search engines to reach your target market.
This approach totally focuses on the consumers which help to provide a new and different view of planning, developing and implementing a program for marketing communication typically known as IMC approach. Through this approach the organizations could acquire knowledge through understanding consumers and certainly accommodate the effective means for implementing communication and marketing. Marketing relations helps in building frequent conversations between stakeholders and organization and that result in increased trust (Shank, 2014). Communication, therefore, builds a rapport that is very profitable in retaining clientele. It also offers unique ways through which planning can be made because its operation is backward.
Marketing Communications Mix Tools (or Promotion Mix Tools): The specific blend of promotional tools that the company uses to persuasively communicate customer value and build customer relationship. (Kotler & Armstrong, 13E, Principle of Marketing). In a sense, marketing communications is the “voice” of the company or organization. Consists of eight major marketing communications mix tools, street hawkers are widely applying four of them. These four marketing communications are- • Advertising: Any paid form of non-personal presentation and promotion of ideas, goods or service by an independent sponsor.
Direct marketing Directing marketing can be defined as the delivery of personalized and interactive promotional messages to customers individually without making use of retailers or wholesalers. This form of marketing is done through emails, mails, telephone, direct response marketing etc. and this tool is quite different from advertising and public relations because involves more personal messages directed at the customers. Personal
Introduction Integrated communication has moved from the tactical activity practised by the historical communication professional, to a more strategic, managerial, customer-driven activity in the current marketplace. Duncan and Moriarty’s (1997) ten strategic drivers which relate to business and marketing management and Ehlers’ (2002) theoretical framework will be discussed, with the intent to measure integrated marketing communication within an organisation. Duncan and moriarty 10 specific drivers for marketing integration About the drivers The drivers are relate to business and marketing management. The cross-functional management drivers relate to business management. Core competencies, data-driven marketing and an integrated agency link
INTRODUCTION TO MARKETING Marketing is a process of communicating the value of product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a Societal point of view, Marketing is a link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is a process of communicating the value of a product or service through positioning to customers.