Advantages Of Mass Media
Introduction:
Mass media has the power to influence many people around the world. It has a greater impact on teenagers and young adults. Media has created a false image on how the ‘ideal’ body should look like. This causes many to not accept their current body image and having their self-esteem lowered. This is alarming because due to this issue, it increases the rate of teenagers and young adults developing eating disorders to accomplish the body they desire.
How the female bodies have been portrayed over the years has developed over the years. From being curvy to being stick thin. As the body typed has been changing, the idea of having the ideal body has transformed along the way as well. This is all form the power of media. Media is
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Another advantage is that the time needed to conduct focus groups. Focus groups can be put together and conducted in a very short period of time. You can gather up to 12 people and conduct the focus group within a 2-hour span. It also can be done over video calling which is a time saver.
However, focus groups also have their limitations. There are certain controversial issues that cannot be discussed when you have a focus groups because some issues are rather sensitive to some and there are issues that one may feel strongly about. When this happens it would cause a disagreement within the people in the group and will create a conflicts between members of the group.
Another imitation would be the atmosphere that they are in. Some people tend to get awkward around people they do not know. When this happens, the response given may be held back from what they actually feel and it would affect the outcome of the
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What may happen is that the interviewee may provide selective information just to please the interviewer. Also they may pick information that would be revealed. This would affect the outcome of the interview, as it would not be as accurate as it should be. For an example, the interviewee is being asked about how does she feel when she is being shown photo of skinny models and the responds is she feel slightly affected by it and would not do anything to alter the way she looks but in actual fact she is indeed affect by it to the point she is forcing herself to stop eating just to be like the model. This would temper with the results
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