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Mobile Commerce Essay

1575 Words7 Pages

1. INTRODUCTION
The term Mobile commerce or m-commerce is defined as any transaction weather it is direct or indirect with a monetary value conducted via wireless telecommunication networks. Mobile Commerce, or m-Commerce, is about the applications and services that are becoming accessible from Internet-enabled mobile devices. It consist of new technologies, services and different type of business models. It is quite different from traditional e-commerce. Using mobile services, users can send/receive emails, download music/graphics/animations, shop for goods and services, play interactive games, buy and sell stocks, book tickets, find friends, conduct financial and banking transactions and so on. One of the main advantage of using m-commerce …show more content…

However, M-Commerce is dealings between customers and services that are very different from those from the E-Commerce area. Services are accessed via mobile devices with numeric keypads and small displays with low resolution and hence viewing items, navigating moving between websites, entering URLs, or filling out forms are not as suitable as when made from a PC or a notebook. In addition, mobile customers do not want to be disturbed while being occupied in a certain situation, for example, during a meeting or while driving a car. Rather, they want to shift service interactions to quiet times, for example, when waiting for a train. Due to these reasons, service interfaces as well interaction and transaction patterns for M-Commerce cannot be simply adopted from the E-Commerce area, but must be built from the scratch by utilizing new and emerging technologies. In order to make M-Commerce a success and achieve a high degree of customer acceptance, the mobile services must be designed to be as convenient as possible and to serve the customer under consideration of her current

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